Woodwork what can we say, it just sparks so much creativity! Nothing like sawdust and coffee to start the day.
If you have a local woodwork business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, with online ad campaigns, it’s easier than ever to target customers in your local area and help them learn about your business.
That said, there are specific forms of digital marketing that is important to include in a local business marketing strategy, and others to avoid. Nailing down strategies that can target those in your city should be a top priority for your local business.
Defining Mission, Vision, and Values for Your Woodwork Business.
One of the first steps any business needs to take when developing or improving its business strategy is to define what the business does and where it wants to be in the future. A mission statement helps the business to define the present purpose of the business and a vision statement that tells the business where it wants to be.
Formulating Goals for your business.
Short-term goals are measurable and have achievable milestones that can act as a guideline to your growth strategy. Also, as the name specifies these are formulated to be fulfilled in a certain shorter amount of time. For instance, we have given a set of short-term goals as below,
- Creating a very good online platform, making good use of SEO, Google my Business and a website domain;
- Purchasing quality power tools;
- Sourcing sustainable materials for projects;
- Creating a plan for storage and delivery of items;
- Implementing digital marketing strategies to increase website traffic;
- Finding or converting home space into a workshop.
Long-term goals are bigger goals that are achieved subsequently over a longer time period and can be broken down into several short-term goals as outlined previously. For example, some long-term goals are as below
- To maintain high-quality standards;
- Collaborating with local restaurants and coffee shops for unique crafts and furniture;
- Opening of a store location where clients can directly purchase items and digitally design their own project.
Knowing the competition
Knowing your competition is an important aspect of creating a digital marketing strategy for your woodwork business. Not only does it helps to measure your performance against rivals but also to know your competitive advantage.
Identifying target market
Identifying your ideal target market does not happen overnight. Every time you launch a new product or marketing campaign, you will need to evaluate which group of consumers will find this useful or beneficial.
It helps to clearly define your target audience. For example, the majority of people decorate their property like decks, terraces, staircases, lawns, balconies and kitchens etc. with wooden cratfs. Many just buy beautiful wooden pieces and decorations for placing inside their houses.
Local Coffee shops, restaurants and nurseries may be interested in furniture, coffee tables and wooden pottery, planters, boxes, crates and more.
Have a presence online
Businesses today need to be multi-channel. In addition to the traditional routes of marketing, you need to have an online presence.
The most important part after starting a small woodworking business is to advertise your services to let your target customers know about you. Definitely have your own website and make sure it looks presentable. Make sure to update it regularly with new information.
Social media is important. Show your projects on Facebook, Instagram, Pinterest and similar sites. LinkedIn is also a great network for businesses and where you can join groups with related interests. Once you’ve established a presence, be sure to check and update your information regularly.
Apart from these tips, the most important thing is to be good at what you do. Be smart about your business model, continue to market and expand your skills. With hard work, you will see positive results.
To advertise your services and products, post photos of your best and unique items on our website. Also advertise the interior designs made with wood, through social networks, posters and brochures. To encourage sales, offer a discount on all products during the initial stages of the launch.
In addition to having an online presence visit local markets and food fairs. This allows you to network with other businesses who may find your products useful but also allows you to display the practicality of your products.
It takes a lot of hard work and effort to keep things moving so I hope this post adds some value to those of you who are thinking about starting up your own woodworking business from home.
After all, when you make beautiful, wood-crafted items to sell, it’s not only a creative endeavour but also a rewarding way to make money.