Brand awareness can be defined as the consumers’ ability to recall or recognize a brand under various circumstances. It is an important phase in launching a new product or revitalizing an old one. In an ideal world, brand awareness would include the attributes that set the product apart from the competitors.
Organizations or brands that respect, value, and maintain a high level of brand awareness are more likely to be successful and survive than other organizations. For example, customers most like to go for well-known brands over an unknown one when given a choice.
Small organizations or new brands find it difficult to survive because their awareness level may not reach eponym status. This can be because the customers do not have enough information about the business or product offered. With proper strategies and engaging with the audience, they will get some information about your brand, and some will be interested to learn more about it.
Example: Thrive Hive
ThriveHive has become a member of the WordStream family. Their brand name played a significant role in having more people use their site.
Importance of brand awareness
Your organization will not get anywhere if it does not have a brand to set itself apart, regardless of how good your products and services are, how much money you spend on marketing campaigns, as well as how much time you invest on social networking sites.
Organizations need to have a company logo, company/ brand name, and content that the audience can use to know more about it. These are the aspects of an organization that customers come to trust that put them ahead of their competitors.
Benefit of branding
How to increase branding awareness through content marketing
Brand awareness can be increase through content marketing. Content marketing is a strategic promotional approach that focuses on producing and distributing valuable, relevant, and consistent content to attract and retain a specific audience — and, ultimately, to drive profitable customer action.
Strong content allows you to demonstrate to your customers who you are and what your brand stands for. Brand awareness is not about whether your target audience recognizes your company’s name; it is also about how well they comprehend the qualities that distinguish your company. To achieve this, your content should emphasize the characteristics that set your brand apart from the competition.
Content marketing can be done through:
- social media
- referral programs
- infographics etc.
When users know they will get a bonus for spreading the word about your product or service, they will gladly do so. An example is Aston School in China. They are recruiting English teachers, and when you refer someone to them, and that person gets employed at Aston, you will receive 5000RMBs just for the referral.
Infographics are an exciting and colorful way to present effective advertising data and statistics. Organizations use infographics to give a quick summary of information about a brand.
Freebies are things that are provided or given free of charge. Everyone enjoys receiving free gifts! Put your logo on koozies, pens, Frisbees, and other products, then give them away at various events.
Social media are websites and applications that enable users to create and share content or participate in social networking. To increase brand awareness, run a social media competition where participants publish a picture or video, and other users vote on their personal favorites. Participants will share the link with their family members and friends to increase the number of votes cast, resulting in increased brand awareness.
How digital marketing helps increase brand awareness.
Digital marketing has progressed from a primary ad campaign to a much more engaging and informational solution that aids in increasing sales and brand awareness. It is the world’s most effective platform to help increase brand awareness. This is because a lot of people use digital media to engage or research brands.
Brand awareness is vital for every organization because it helps give the public information and lets people know about your brand and services to get your brand know and well recognized and make it successful.
For more Blogs: https://blog.thedigitalmarketinginstitute.org/
International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop DMI. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.
Written by: Mfezi Prince Ncube 15/03/2021