What is Brand Awareness?
Brand awareness is how the audience recognizes and remembers your brand/business. Higher brand awareness reminds of higher visibility and credibility of the audience. Brand awareness is to attract the audience in every stage of the customer journey.
What is the importance of Brand Awareness?
- Visibility and brand recognition
- More target audience
- More followers on Social Media Channels (Facebook, Instagram, LinkedIn, Twitter, so on)
- Customer loyalty
How to measure brand awareness?
Direct traffic to the website
The website visitors number tells you how your brand is used. This is an important metric; when customers go directly to your site, it means that they were aware of our brand.
Audience engagement in social media channels
The followers in social media channels tell you how many audiences are liking your brand. The audience interaction on social media channels helps you to understand.
Sale of products and services
Sale is a significant achievement any company is willing for. It’s the primary goal of every business to have higher sales.
How to Increase Brand Awareness?
Consistency is the key to the success of a business. The consistent brand voice, quality product/services will nurture your brand. If your brand is consistent in everything, you will gain credibility and become a reliable source for customers to return again and again, which will lead you to rank higher in the search engine.
Use Social Media Effectively
Choose social media channels wisely because every channel has a specific type of audience. See which channels will be right for your brand and attract the target audience. In the initial stages of brand awareness, try to reach the audience which will bring brand credibility and visibility. There are several things you can do alongside posting, make an effort to interact with your customers and try to solve their problem.
Solve customer problem
Brands that solve customer’s problems quickly gain brand awareness. Go above and beyond to satisfy your customer.
Advertise on the right channel
Every business must advertise to reach a wider audience. Type of advertising and the channels should be a strategy to attract a large audience. Try various advertising and engagement techniques to understand which works for your brand. At some point in time, you have to do paid advertising, make sure you choose the right channel for your business.
It merely is that the higher you rank in search engines, higher is the brand recognition. However, this is a long-term strategy but it’s worth investing time and money to harness SEO. SEO to increase brand awareness.
Write blogs/articles/infographics to inform, educate and entertain your audience. Content marketing is an amazingly effective strategy to reach and engage customers with your brand. The blogs optimize the website and improve Search Engine Optimization (SEO).
Be a guest blogger
Another great way to get your brand known on the web is to Deliver ultra-valuable, gorgeous looking content to share on other blogs. Guest posting (despite what some might tell you) is still a powerful way to get your name known in your industry.
Brand Awareness reflects the popularity of a brand. Brand recognition plays a particularly important role in eCommerce, because the customer cannot handle and examine the products.
There are many opportunities to increase brand awareness like being consistent, solving customers issues, harness SEO, Social media channels, create guest blogs and effective content writing.
For more Blogs: https://blog.thedigitalmarketinginstitute.org/
International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop DMI. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.