How to make a clothing brand digitally successful.

In November 2020 I started a clothing brand called TLC Apparel clothing.

TLC Apparel clothing is a local clothing brand which is located in Summer Greens Cape town 

It offers a variety of quality and clothes at an affordable price 

Strategies i used to be digitally successful .

1 First strategy is identifying your Goals.

Identifying your goals must be the first step for every business.This helps you to measure and calculate your growth.

It is categorised into 2 which is Short term goals and Long term goals 

Short Term Goals 

i want to sell 50 units per month 

i want to gain 250 followers on all social media platforms 

Long Term Goals 

i want to manage to reach all corners of the country then expand regionally 

i want to make a turnover of 50k and above 

To rank higher on the Search Engine results 

To be the best brand in the clothing circles 

2 Second strategy is researching your Competitors 

These can help you to figure out the does and don’ts 

It increases the chances of succeeding 

It gives you  a higher ground  when planning your strategy 

You will learn how to overcome your industry difficulties 

3 Create a digital footprint .

 This is a unique strategy which separates the best from the rest

After setting up your goals and researching competitors, the first thing to do is to create a digital footprint.

 Create a website for your clothing brand 

 Create a Google My Business profile  with google 

This will increase your visibility as a brand and you will be able to reach a wider audience.

it also helps you manage and market your business easily with tools like Google Ads  and Google Analytics 

4The use of hashtags and content .

Content plays a major role in the marketing sector.

Human beings are visual and imaginary creatures.Anything which can catch their eye can steal their heart and that will drive traffic to your website and lead to purchase.

Hashtags also plays a major role in driving people to to the post and website because people follow trends nower day

5 Current Success 

Last but not least measure your current success.it helps you figure out where you are and where you want to be .So choosing the path won’t be difficult because you know where you are and where you are heading 

Conclusion

These were the strategies i used to grow TLC Apparel clothing  and turn it into  successful business  to learn more visit www.theinternationalinstistuteofdigitalmarkerting.org

written by Lameck Madzura