It is high time brands start rethinking their approach to marketing on Instagram.
It’s clear that Instagram isn’t just for personal use anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.
Moreover, Instagram users aren’t just active — they’re engaged. About 59% of the platform’s active users visit the site daily, and spend at least 7 hours per week browsing content and interacting with friends and brands.
Instagram can also help you grow your brand awareness and introduce new products. Every month, 130 million Instagram users engage with shopping content. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
Even with all these Instagram statistics, you may still be unsure of how to get started. We know the platform can be a little intimidating at first, and that’s why we’ve created this guide.
According to Kubbco.com, Instagram boasts over 1.2 billion monthly users. The platform itself is changing dramatically offering smart digital marketers new ways to position their products and services. Here are five ways your organization can step up your content marketing strategy on Instagram.
1. Ramp up your Content production on Instagram
Posting a picture randomly on your Instagram page isn’t going to cut it. The flow of content should be steady, non-repetitive and attention grabbing. Instagram is literally a library of content that you can tap into, bites sized videos, photos or even memes.
The creation of this content might seem overwhelming at first but there are websites like Canva that really simplifies the process for you with Free and premium asset libraries that can really help you churn out content in a regular concise manner.
2. Cross Promoting your content
Your catchy captions and impactful content shouldn’t just go to waste. Promote your content on Instagram on other platforms like Twitter and Facebook as well, bringing you more potential customers/clients and maximizing your reach. Using scheduling and publishing tools like Heropost and Sproutsocial will be very important for automating this process.
3. Marketing customer generated content
Customer generated content is really crucial as it brings human emotion and story to the product. It could be a photo of a customer using your product or a screen grab of a review that a customer left on Google reviews.
4. Branded hashtags
Associating your brand to a hashtag has the same effect as slogans in marketing on traditional media. This will also encourage sharing and customer’s organically promoting the business.
5. Tagging and shout outs
Tagging location and people really helps to associate a product with a particular location and demographic. It will also help to gain potential shout outs from people who were tagged in these posts, thereby exposing the business to a new audience and spreading the word about your product and services.
There are plenty of ways to promote your business on Instagram.
And, hey, that is a good thing.
The main focus while advertising on Instagram should be to stand apart from the crowd and be unique.
With one billion monthly active users, there’s no denying Instagram’s power and reach. What was once a simple photo-sharing app has transformed into an immersive social experience that allows users to explore a company’s visual identity.
Instagram users value high-quality content. Create visuals that provide your audience with interesting information or showcase your brand in a new, unique way. Optimize your content by writing entertaining captions that engage.
Following these tips will definitely put you on the right track to marketing on Instagram. Make sure that you evolve with the platform and identify the best tactics for you when it comes to marketing on Instagram.
By Ayana Anil
I am an experienced Radio Announcer with a demonstrated history of working in the marketing and advertising industry. Skilled in Photography, Microsoft Word, Advertising, Media Research, and Event Management. Currently I am doing an Internship with International Institute of Digital Marketing™ to learn & explore more in the field of Digital Marketing.