Devanshi Joshi, 1 February 2022
(Image 1 Get Started)
Are you someone with a passion for music and want to create your own journey? Do you want the world to notice your talent?
Well, look no further!
You have come to the right place. As you read through this article, you will gain information on how to strategically target the right places to put your music and grow yourself.
It doesn’t matter if you only know how to play guitar or piano. It doesn’t matter if you only know how to sing. All that matters is your passion and dedication.
With that in mind, let’s get right into it. The first step requires you to know where you need to start. We undoubtedly live in a digital world. We need solutions as per the circumstances.
Social media profiles are booming with inspiration and await you to join them. It is the stage of your dreams.
(Image 2 Social Glow)
Glow creatively with various mediums to express yourself and your talents. Social media helps you connect with other artists and network beyond the reach of your dreams. There are also music platforms such as Spotify, Amazon Music and Apple Music which help you release music in a digital format.
Most of anything, people will start noticing you if you have a digital presence.
(Image 3 Music Platforms)
What do you need to do?
Record yourself playing an instrument or singing.
What do you need to have?
Your instrument, your voice and your awesome self!
Where to upload your recordings?
Create free social media profiles on YouTube, Instagram, Twitter, Pinterest, Facebook and many more media platforms.
Upload yourself singing and jamming. This will be your first step after the recording stage.
You need to promote yourself more. That can be through these steps:
- Videos and promotions – Consistently upload video contents on your profile
- Social media profiles and interactive posts – Create interactive content and ask people what they would like to hear
- Spotify artist profile – Create a free spotify artist profile. Upload your first digital single there
- Network – The biggest gain for a musician. Connect with other amazing artists and collaborate with them. This is cross functional marketing.
And do you know what’s amazing about this?
All of this is available to you for free. And you can start earning from this as well.
What do you need to have to grow on these platforms?
In the simplest of words, passion is all you need. And a little digital energy!
Digital Marketing Strategy
Now, getting to our main prospect. A small guide for your digital marketing strategy.
You must have a Vision, you must have a goal in your mind and a target market. With these, you can move forward with your plans.
(Image 4 Vision and Goals)
Music is universal. So your audience is spread throughout the globe with no barriers to language. You can further choose how to publicize your music and content.
Using various types of digital marketing strategies, you can continuously grow your fanbase as well. As we were talking about promotions and interactions. Below are some of the best ways to do the same. These are free and paid, all can be done according to your decision.
(Image 5 Ways to Promote)
Further, you can have Short term and Long term goals for your digital profiles.
Short term goals can encompass:
- Record one or two songs and upload them timely
- Consistently make your audience engage in the comment section
- Have monthly goals for your followers
Long term goals can encompass:
- Reach a milestone in engagement and followers
- Use paid platforms, so reach is enhanced
- Monetize from your content
Although these are some of the basic steps, they can help you kickstart your dream career. So what are you waiting for?
As you move towards your career, you can also learn what Digital Branding is. It will help you establish your music identity and brand. You can also refer to this amazing strategy laid down by Neil Patel as well.