Businesses have been heavily damaged by the coronavirus pandemic, with many having to reduce capacity or shut down temporarily. Here are some ideas for reengaging your customers.
Countless enterprises have been affected by the coronavirus around the world, but small businesses have been hit the worst. Many are running at a reduced capacity, and others have even shut down entirely, making it difficult for companies to interact with their customers and stay relevant.
Here are three ways to re-engage customers during the pandemic:
1. Adapt and Innovate
To stay in business, businesses must adapt and innovate. For example, restaurants can provide curbside pickup or delivery alternatives. Not to mention properly communicating with the audience. Businesses should inspire trust in their customers by ensuring that what they’re saying (e.g., that they’re taking adequate safety procedures) matches what they’re actually doing.
2. Continue to Deliver on your Brand’s Promises
Don’t lose sight of your brand while many businesses adjust their attention to stay relevant during the pandemic. Continuing to deliver on your brand is one of the most crucial components of creating a brand. Many businesses believe that “we cannot continue to do the same thing while we are not running or in full operations.” Customers, on the other hand, are still counting on you to deliver.
3. Implement Low-Cost Marketing Efforts
Marketing is more crucial than ever before, as many firms struggle to stay relevant. Low-cost marketing methods should be implemented, such as asking loyal customers to submit favorable reviews and connecting with their audience on social media. Not to mention the fact that word-of-mouth remains the most powerful marketing vehicle.
Concentrate on giving them an experience they’ll want to brag about to their friends — even if they’re watching from afar. If you’re delivering food to a customer, for example, include a special free treat on the side; if you’re shipping a product to a customer’s home, include a personalized message. People will remember you and be loyal to your brand as time passes.
The ongoing COVID-19 outbreak is a global emergency that provides CEO’s with an opportunity to help their consumers and communities. During these trying times, leading with compassion and empathy has the ability to forge genuine bonds that will outlast the pandemic’s social and economic effects. And businesses should see it as a responsibility to give back to the communities in which they operate.