If you’re struggling to keep your Facebook popping and your Insta topping, then stop what you’re doing and take some notes. Yes in a world where your brand is everything, keeping up with the current marketing trends can be difficult. So sit back and relax, we got you covered with the following tips for social media marketing.
Social media platforms
Social media has become the rise of fame for many businesses, yet also a downfall for others due to lack of “presence”. So here are the top social media platforms to keep a social presence on :
From live sessions and filters to those questionable fitness DM’s, instagram has become a millennials playpen. The platform offers a wide variety of editorial tools to utilize as a starter influencer or a more established business in need of marketing. Within the “story” feature, users are able to create simple text content or images with an artisanal aesthetic. The story options also provide a variety of trendy GIF’s, stickers, icons, hashtags, links, or charitable links to engage with other users.
Yes we hear you when it comes to facebook and boomers. We understand the millennial pain of teaching Gran how to update her status or answering dad on why you haven’t accepted his friend request yet… Although facebook is catered towards the boomer generation, the platform is making a comeback within the marketing environment. Facebook allows you as the user to create events and share them to users within a radius distance, attracting your direct neighbour of business. It also allows you the ability to share 3D content, definitely an upgrade from the status update.
Now reading the name you may not categorize it as a social media platform, however looking closer LinkedIn has become the business way to connect. The platform has become one of the biggest social networks, yet not many people are aware of the benefits it provides. Although LinkedIn may not be as glamorous as the previously mentioned platforms yet, it provides a credibility factor as well as intellectual aspect. The platform provides you with various profile tools to help you appeal to your desired audience.
If you haven’t heard the challenges, done the tiks shared the dances then best you sign up. Tiktok has begun its rise to fame in the last year using short video content as its feature point. The platform allows users to create self videos that are shareable to others. Should the user choose to challenge, they are able to collaborate with other users and send their videos. Tiktok has definitely become the influential platform across the globe.
- Shoppable Posts
Everyone loves a good shopping spree, whether it’s to get those new kicks or that vogue look. However, imagine the possibility of shopping your heart’s desire out from your couch. Within the last year that possibility is now a reality. Social media has become a crucial integral part of online marketing. offering marketers, the ability to reach new customers quickly on a mass sale. Therefore, it’s vital that you not only capture that aesthetics look, but you make your media buyable!
- Interactive Content
With social media content reaching people worldwide at a blink of an eye, it’s hard to attract viewers with static images. According to Thomson,C today’s consumers are looking for new experiences within online activity. Interactive content is new and different and stands out. The main is keep your visitor on your page for longer.
3. 3D content
Using virtual 3D has become widely popular and is emerging as a top marketing trend amongst Facebook users. 3D allows the customer to visualize and conceptualize what something would look like in a particular space as well as gauge size before purchasing. Allowing the viewer to feel a part of the virtual world.
4. Video Content
Text just isn’t enough. According to Thomson, C https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#3376d88b13d5 the consumer responds to visual content. Therefore, video is a great advertising tool, however, the use of live stream videos, which engages with the audience, retraining their attention 3 times longer than a recorded video.
So wrapping up, it’s vital to insure you know which platforms to use, as well as what content to use. By sticking with these simple tools you are guaranteed to stay in the social media game. Well, now know you know the hot tips, it’s time to put those fingers to work and get social. Until next time, keep the tricks trending.