Digital marketing strategy for artist- IIDM™

This strategy plan caters towards specifically south African Artist.

When it comes to artists and marketing, the two do not seem to match. As obviously artists are known for their creative abilities and innovative ideas. Therefore, creating a communication downfall in terms of vocalizing their passion to the mass. Digital marketing has become a vital tool, providing word-of-mouth promotion on social media and various platforms in real real-time.

What many artists fail to remember, is that using digital provides easy marketing. Providing their audience with instant content on their mobile devices. This can be a teaser for a new album or pre-recording of sets, allowing the target audience to be a part of the story essentially. For an artist, the main aim of a digital marketing strategy is to get people to listen to your story and gain interest in you as a personality. The music industry however is about conveying a feeling that translates and resonates with the person on the receiving end. Using digital channels allows for fast-paced word spread within a global audience without the hassle of using many digital channels.

customer persona

South Africa is rich in culture, therefore attracting foreigners within the tourism industry. For an Artist entering the market its important to identify your taste within the diverse cultures of South Africa. Doing this will help indicate your potential customer. However, the market needs might not align with your vision or wants. In which a SWOT analysis can be used to help identify your avenue.

Strength: Being a South African serves as a high advantage for an artist entering the market. A person of various backgrounds or colours will also serve as an advantage within the industry.

Weakness: The music industry in highly cutthroat, so providing the same sound doesn’t get. Therefore, is also an extremely high musician population.

Opportunity: There is currently a gap in the market for a “crossover voice” essentially meaning a voice that represents the country as a whole unit.

Threat: Within the millennial generation there’s are many upcoming artist groups providing various sounds bring together a new connected voice.

Identify your Goals and Tools.

Within this step, your goals need to be suitable as well as measurable. An effective tool to use to set goals is the five SMART criteria (Specific, Measurable, Attainable, Relevant, and Time-Bound). Using this provides you with an anchor for focus and decision-making. For example, Already for one of your key goals as an artist would be increasing views on social media by 20 percent in the first quarter of 2021 while creating promotional campaigns: free publicity and online partnerships. Having them online by June/August, respectively. Thus, measuring the progress now becomes possible.

Content

Producing high-quality content is unquestionably vital within any digital marketing strategy. For an artist, one effective way to create quality content would be vlogging for their social handles and site which will expand your content marketing strategy. The key aspect of this strategy is to perform critical functions which drive traffic to your website and social media accounts. Which will reinforce your social media presence, position in relation to other companies, and overall ranking in long-tail search queries and keywords. Regularly updating and producing content that serves useful for the visitor, increases your visibility through a search engine. Which can eventually be used as a platform for your marketing campaign.

In relation to producing high quality content it is also important to build trust and make a connection with the audience within your marketing content. As an artist already using your talent allows you to connect on a deeper level with your audience, therefore you need to translate that connection on a digital space. A useful technique that serves beneficial in this industry is provided un

Existing digital marketing channels

As a starting Artist it is vital to grow your audience locally and globally in a quick time frame, just after launching your website and social media. Digital marketing also allows you to explore a wide variety of channels to market yourself, such as YouTube for video content, Instagram, Facebook, and Snapchat for more personal engagement. However, while exploring the various channels it is important to note that in comparison to traditional marketing, digital marketing costs are minuscule.

It’s vital to analyze the various digital assets and channels available to you as well as already using them. This includes a host of things from websites, blog content, social media, Google AdWords, etc. The most important question to ask is how effective the platforms were and how they can be used next year. For example, Instagram is a popular social media to become noticed within the music industry, however, Tik Tok is serving as a bigger benefit in creating engaging content for artists that create hype globally.

Create an impression

As an artist comes high expectations in terms of presence within the online space. Within a very competitive industry to captivate your audience, you need to bring something new to the market. Again, speaking in the South African context using various languages or cultural styles within lyrics or score brings a certain flavor. Explaining the meaning or inspiration behind the song based on current events within your vlogs makes people aware of relevant developments specific to your and their country. This allows you to become their voice expressing their raw emotion.

social media campaigns

while being home for a significant amount of people, social media is probably one of the biggest audiences a musician could have. launching social media campaigns that engage with your target market can help grow reach and popularity as an artist. Start off by using Facebook or Instagram to promote relevant content relating to your style. Create a YouTube channel where you share your cinematic music videos, vlogs on behind the scene content, or even educational like how to write a song. I strongly suggest checking out these top 10 mistakes before creating your marketing campaign.

play that funky outro

in conclusion while having a digital strategy is highly effective, its also important to be consistent and continuously post, engage and interact with your soon to be die hard fans !

Reference