We are living in a Digital Age where everything is being displayed on online screens. Digital Marketing is an innovative industry which is becoming a very popular career choice every day. Digital marketing demands energy and creative ideas to catch the fast changing trends. If you want to pursue a career in digital marketing but have worries that you might not be a good fit, you should continue to read.
HERE ARE ‘3’ SIGNS DIGITAL MARKETING IS FOR YOU;
- DESIRE FOR LEARNING
Digital marketing can be done in various social media platforms such as Facebook, Twitter, Linkedin, Instagram. These platforms are dynamic and they might be replaced by new ones every single day. For instance, TiKToK has made an appearance in the past year. This made it become one of the most used apps for social media.
Therefore, desire for learning these platforms that change very quickly and are replaced by new ones is very important. If you are a person that is open to learning and has a curious mind, digital marketing is a good career choice for you.
People who are in the digital marketing industry need to analyse and properly understand the needs and demands of the audience and whether the content provided is able to reach them.
For instance, if digital marketers realise that the audience is more likely to visit Instagram rather than Facebook, they need to come up with creative ideas to make good use of Instagram in order to target the audience on that platform such as using IGTV for informational posts about services or products, or to create shorter videos such as ‘reels’ to grasp the attention of the audience. In order to create content by using these tools, digital marketers need to be creative and think outside the box. If you believe that you have these skills, digital marketing might be for you.
- COMMUNICATION SKILLS
The content created can be very good, innovative and something never done before. Nevertheless, if the language used is not catchy the whole content might be wasted. When publishing videos or images as posts, digital marketers need to understand the audience and use a friendly voice which will welcome the audience to read or watch the post.
By analysing the audience, enough information should be given without using overly crowded paragraphs that might bore the audience. If you know what to say, when to say and how to say it, you might be a good potential digital marketer.
It is important to acknowledge your skills before diving in to start a career. A career path such as digital marketing requires individuals to realise their skills and interests to further improve them while working on their job as well. This blog intended to give a check-list for individuals who consider digital marketing as a good career choice but have doubts. All in all, if you are a person who has the characteristics of creativity, openness to learning and good interpersonal communication, you can consider yourself lucky in this industry, because you are a good ‘fit’!