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International Institute Of Digital Marketing™

ISISA Communications Digital Strategy

Posted on August 27, 2021August 27, 2021

Who are we?

Isisa Communications is a digital marketing agency that is focused on developing, implementing and evaluating digital strategies for businesses.The company was established in 2018 by Joy Kunene, the aim was to provide communication solutions to organizations in need.

We specialize in: 

  • Pay-per-click.
  • SEO.
  • Digital Strategy.
  • Social media management.
  • Content marketing.
  • Influencer marketing.
  • Email marketing.
  • Events management.
  • Public relations.

SWOT ANALYSIS

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Strengths

  • There are small businesses looking for agencies that offer digital services.

Weaknesses

  • The agency does not post on social media often.
  • There is no website.
  • Isisa is on Facebook only, they need to set up other social media platforms.

Opportunities

  • Set up a website and optimise SEO
  • Facebook Ads manager
  • Google analytics
  • Google my business
  • Content creation
  • Blogs

Threats

  • Competition

BUYER PERSONAS

Thando Ndlela

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Female

24 years old

Fashion designer

Designs high-end fashion wear

Loves art

Looking for a digital agency to assist with marketing efforts

Robert Jackson

bruce-mars-AndE50aaHn4-unsplash

Male

38 years old

Owns an industrial firm

Looking to introduce a digital strategy to his marketing efforts

Enjoys racing cars

Looking for freelance digital marketing specialist to assist with marketing efforts

Thabo Nkosi

40 years old

Male

Sells food(kota)

Enjoys having fun with friends on weekends

Watches food network

Looking for digital freelancer to assist with marketing efforts

SMART GOALS

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Short-term

Set-up instagram page.

Set-up a pinterest account.

Se- up tik tok account.

Create a website .

Long-term

100 followers on instagram by 30 September.

Post on all social platforms at least 3 times a week.

Start running ads on ads manager by 30 September.

Post blog posts monthly.

Create a podcast monthly.

Have 3 clients by December.

Improve Google my business by posting one picture every month.

Start organizing PR campaigns for business

KEY PERFORMANCE INDICATORS

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  • Web traffic sources
  • Brand awareness
  • Cost per lead
  • Website traffic leads
  • Returning visitors
  • Click thru rate
  • Customer lifetime value
  • Clicks
  • Likes
  • Shares
  • Comments
  • Brand mentions
  • Profile visits
  • Reach
  • Followers
  • Impressions
  • Leads
  • Customers

DIGITAL FOOTPRINT

  1. Website
  2. Google my business
  3. Facebook, Instagram, Tik Tok, LinkedIN and Pinterest.

FOCUS ON USP

  • Because we provide B2B services, we are focusing on targeting entrepreneurs, influencers, Businesses and public figures.
  • Our key focus is to help businesses connect with their targeted audiences, help with consideration and create conversion.
  • Most agencies no longer focus on PR, we want to highlight the importance of creating a positive image for organizations through mass communication strategies.
  • Competitions!

RESEARCH COMPETITORS

  • t results on Google.
  • Check their social networks First, check locally; 
  • Check the webpages of the firs

6. Content is King, invest on 

  • Post 3 times a week.
  • Create video content for tik tok.
  • Do more live videos.
  • Post content for IGTV.
  • Create content for Youtube.
  • Schedule posts.
  • Be creative!
  • reviews” and “Behind the scenes”

ICING ON TOP

  • Use hashtags
  • Use emojis
  • Improve SEO.

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