How the hashtag gained popularity in business digital marketing strategy.
Hashtags bring together large communities. As a business, you have an opportunity to use these large groups as an affordable digital marketing strategy.
How to research your business and content marketing hashtags.
As a business, one way to research your hashtags could be to first follow competitors and businesses in the same niche to see the common hashtags they use on their content marketing social media posts.
It could be wise to first test the hashtags used on the best-performing content.
How to choose your content marketing hashtags.
Before you use your researched hashtags straight away, you should look at how much engagement a hashtag has in proportion to your business’s social media following.
For a business with a following of 10 000 or less, the hashtag should have a following of about 1000 followers so the business can gain recognition and content engagement without disappearing into the large numbers.
The idea is to start small.
Ways to use hashtags in your digital marketing strategy.
Networking with businesses that share a common niche.
Try not to spend all your time spying on your competitors. It would be wise to network now and again.
Start a community of your own by networking with some competitors; on a small business scale. This is a good way to redirect customers to each other for services you might not provide or they might not provide. It’s usually a win-win.
Creating hashtags that make your business easier to find using a digital marketing strategy.
Get your juices flowing by creating some of your own hashtags. You have done your networking, so here is a good opportunity to drive a campaign within your niche.
Get other niche-related businesses involved in the hashtags you have created and the marketing campaign you are driving.
Don’t forget Search Engine Optimisation (SEO) in your digital marketing strategy.
We have isolated hashtags as a topic on this blog. However, search engine optimization and the use of keywords to drive placing your business content higher in the Google search result should highly be considered.
Together with hashtags SEOs strengthen your online presence and your business’s digital marketing growth.
So there you have it, hashtags can be a great digital marketing tool to use to grow your online presence as a business.