It’s no secret that the marketing team at Disney’s Marvel division never misses a shot. Let’s have a look at how they have managed to build and maintain their unshakable consistency.
In recent years it’s almost impossible to have not seen a Marvel movie, product, or ad, the reason being they’ve managed to effectively build an entire world. A world completely separate from our own but along with all the clever marketing moves to promote these products we’ve come across a multitude of unique marketing tactics that work so well with the brand. السلوت Let’s look at how they’ve managed to keep a cut-up above the rest.
Influencer marketing
There’s absolutely no question, Marvel employs top-tier celebrities with outstanding personalities. These influencers resonate with their characters on an intrinsic level. Tom Holland goes far enough as to do charities in character. Marvel has built entire casts of actors who double as influencers to their products for example the star-studded cast of the Disney Spider-man franchise.
Along with these celebrities come some unscripted moments too, let’s look at Mark Ruffalo, who leaked the plot of the first movie in the Infinity Saga but also accidentally leaked the audio of the first 20 minutes of Endgame. Accidental? Regardless of this potentially being an “L”, Ruffalo’s mishap caught headlines worldwide.
Marketing Strategies
Ever heard of the phrase “sitting on the fence”, the company is extremely skilled in both aiding potential frustration and extinguishing it. An adapted form of A/B testing in order to gain the right amount of audience investment.
In turn, giving the audience exactly what they want. This constant controversy acts as a marketing tactic to not only create a trend constantly but also harbor expectations and hype.
Patience, once they have that ideal amount of attention they lay in wait. An interesting approach to selling a product, yet an effective one.
Marketing leaks
When products are in high demand, leaks are a constant fear to companies but not for Marvel. Marvel has a tendency of slowly releasing their own content to the public then denying it. This is a form of conversion through social media. Once the visitor becomes invested the brand has already won. ما هو فريق كريستيانو رونالدو
In the case of Marvel’s new movie Spider-man: No Way Home, we’ve been speculating for almost two years now. Speculation started and prepared by Marvel insiders.
Building brand loyalty
One of the most important consumer-based aspects is that of Loyalty, specifically brand loyalty. How has Marvel faced this and how have they made it possible that new consumers fall in love with the brand?
Marvel is a universe of its own, so newcomers are introduced methodically. From core members of the overall story down to minuscule easter eggs. The brand has committed itself completely to its audience. They’ve built a thread of possibilities where every future product links to the previous pieces. برونز Basing itself on the rich comic culture and years of history.
Conclusion
Marvel has made its mark using tactics similar to that of being in an intergalactic war, playing both sides using every marketing trick in the book to constantly gain hype, build trends, earn loyalty whilst keeping the upper hand and selling their products in a unique method, unlike any other brand.