This hair salon business plan uses an active and vivid approach to show its dedication to being a dynamic, cutting-edge hair care establishment. The aggressive expansion strategy and thorough description of all parts of the business contribute to the company’s innovative and exceptional image. This plan, which illustrates the importance of comprehensive planning, exemplifies the significance of extensive planning.
When you own and operate a business, you need to set goals and objectives to keep your company moving in the proper path so you can stay well established in your community. Running a hair salon is no different, and setting the correct goals and objectives for your business will help you become the most sought-after salon in town. Your hair salon’s goals will inform you where you wish to go.Use the suggestions below to create a well-rounded set of hair salon objectives so you may create the business you’ve always wanted.
Goal: Increase Profits
/GettyImages-182200525-56a0a5633df78cafdaa3903a.jpg)
Any hair salon’s objectives will involve making a profit. This aim will assist you in limiting salon expenses while also increasing your bottom line, allowing you to make money. You’ll need a few specific objectives to help you achieve this aim. This could be raising your profit by 10% a year or bringing on ten new clients each month. Other goals could include decreasing your monthly utility expenditures or finding a new job.
Goal: Client Retention
Any hair salon aspires to provide such excellent service that customers return time and time again. Offering a discount to repeat customers, referral benefits for bringing in a new customer, or a savings scheme that delivers a free service once a specific number of purchases are made are all possible goals.
Goal: Employee Retention
Maintaining your employees is just as crucial as keeping your consumers, and it may make or break your hair salon. If you want to keep your employees, goals for doing so could include special training programs for new hires, regular meetings to discuss any difficulties or complaints your employees may have, and offering rewards to those who perform well, such as a day off or a longer lunch break.
Goal: Top Notch Customer Service
Customer service is critical to your business’s success, and it should always be at the top of your priority list. Customer complaints should be cut in half in the next year, clients should be promised a speedy resolution time, and the amount of customer support professionals on hand at any given moment should be increased.
Vision and Mission
Salon’s objective is to provide the community with a retail center, separate men’s and women’s salons in order to establish a pleasant, productive, and profitable salon atmosphere.
The mission statement is straightforward in its approach: “Having pleasure doing business by spreading the passion of cosmetology through the integration of technology, art, and science.”
Keys to Success
The following are the keys to corporate success:
• Accessibility: offering customers with a convenient location.
• Setting: creating an atmosphere that is suitable to providing a comfortable and professional service.
• Convenience: providing clients with a diverse range of services in a one location, as well as longer business hours.
• Reputation: the proprietor and other “beauticians” have a reputation for providing outstanding personal services.
MARKET ANALYSIS
Target Market
Without a target market, a business would fail miserably. This is why, as part of our business plan, we spent time mapping out and identifying our target market. Our target market is inexhaustible. This is because there is a deluge of females and men who suit our desired client profile. They can be found in all walks of life, which is interesting.
Here is a list of the people who make up our target market:
- Career women
- Career men
- Stay at home mums
- Stay at home dads
- Teenagers
- Children
- Celebrities
- Tourists
Sources of Income
Your business will generate income from the following service offerings;
- Perming
- Weaving
- Braiding
- Washing and dressing of hair
- Fixing of artificial nails
- Hair cuts
- Manicure
- pedicure
Strategic Marketing Alliance with Your Competitors in the Hair Salon Industry
Know that having a good hairdo isn’t the only thing that matters; you also need to look your best. This is one of the reasons why you should seek out partnerships with fashion houses and hair brand firms in order to refer people to our salon. For example, you may partner with a fashion company that has a large influx of customers. This is to ensure that they can be referred to you
Creative Marketing Ideas Specific to your Hair Salons
The need to be inventive will always be present. This is to ensure that our hair salon business continues to develop and that we remain competitive. As a result, here are some of the marketing methods and ideas we’ll use for your day care:
- Direct Marketing- word of mouth
- Making use of referrals and recommendation
- Leverage on Online Marketing (via our official website, social media platforms, direct email marketing and blog et al)
- Revenue Sharing Business Partners
- Public relations during exhibitions
- Organize family month- where families can come and have a hair makeover
- Organize competition.
Marketing Goals
The industry may be saturated, but the sky is certainly vast enough for two birds to not clash. Your marketing objective is broad, and you’re prepared to achieve it all.
Here are some of our market goals that you should stick to in the coming months and years.
- To have a minimum of 100 clients in a day.
- To have over 700 clients in a week, and over 3, 500 clients in a month.
- Set the goal to consciously increase our clientele base by 30% in the next 5 years and then 25% annually.
- To increase all milestones achieved by 70% in the next 5 years and then 25% annually.
- To make it a point of duty to generate a minimum revenue of R600,000 within the first 12 months of operations
Aim to attain the following from our marketing efforts:
- Aim to achieve a sustainable growth at the rate of 15% annual sales growth
- Make sure that every client that visits your hair salon leaves with optimum satisfaction.
- Intend to attract both male and female from all walks of life and be a part of your clientele base.