Effective marketing strategy can put you on the map, and you don’t even have to spend a lot on it. online marketing allows wide reach, cheaper means, convenience and a relationship with customers.
whether you are a executive chef or a culinary educator, developing your brand will get you noticed by public and potential employers. I created a marketing plan for chefs, it is basic but a good start for a beginner.
1. Define your target
first step of any marketing strategy is to know exactly the followers and customer base you are looking for. this makes reaching out easier and narrows down prospects.
2. Name and logo
create an attractive and recognizable logo that matches your business. A brand name if you want or simply use your name. This will make you more appealing.
3. Join personal chef websites
There are numerous websites out there that connect clients to chefs. make sure to be found on these sites.
4. Create website and write blogs
Creating a website is now easy using apps. create on for yourself promoting your creations. The website should contain information about your product and how to reach you. to make the website more appealing, write personal recipes, your experience with cooking, your love for cooking and so on, add aesthetic picture of your culinary. the recipes will help in finding your website in search engines. writing blogs on food related topics may also enhance your website on search engine.
5. Create Social media accounts
the most important part of any marketing strategy in todays date is the social media. create social media handles on every platform that will help promote you; Instagram, Facebook, twitter, LinkedIn etc. and keep your logo as profile picture. the content you post on these platforms will determine your followers and customers. try to show your personality so that the viewers feel connected to you and your food. these platforms will also allow you to keep your existing customer updated with the developments in the business like offers or special events and personally connect with potential clients and get fast feedback.
6. Stick to originality
it is good to innovate and explore but it is also important to stay true to your brand and the original products.
Be regular on social media and keep creating delicious dishes!