by Kate Lehkobyt
Seeds&Sprouds plant shop was created to give an opportunity to everyone growing plants from sprouts, create your own mini garden and enjoy the result of your little green friend.
Brand
The brand is as friendly as possible to all interested. It brings an atmosphere of warmth, comfort, household chores. The peculiarity is that the sprouts are sold in homemade pots.
Unique Selling Proposition
The buyer is invited to purchase the sprout, after the purchase, it does not need to be replanted, buying a lot of additional materials. The sprout is planted in a beautiful minimalist pot that will fit into any interior. Also, everything that you may need in the near future is included with each purchase:
– earth to fill up in a pot when the old one is compacted;
– stick to loosen the earth.
Target Market
The target audience of plant shop is young people aged 17-27 who like to work while relaxing, who like to grow something, men and women who want to get away from the bustle of the city. also these are people who adhere to an eco-friendly lifestyle – do not buy plastic bags, love nature.
Buying Cycle
The main buying channel of the plant shop is Instagram. Also, a person will be able to find a product on the trading floors of olx, prom ua.
Since it is problematic to send plants by mail, potential buyers are from Kyiv, to whom you can send the plant by taxi or meet in person.
Marketing Channels
- Content marketing
The plant shop will be blogging on Instagram. Content will be divided into 3 groups:
1 – interesting facts about plants, rare plants and their properties
2 – advertising posts with plants available for purchase
3 – conversational videos or just videos of how we pack and collect parcels, plant and grow plants. The post should come out once a week, and the stories every day.
- Social media marketing
Of course we will use ads on Instagram. Collaborations with various gift or handicraft stores are also possible.
Goals
The main goal of the plant shop is to achieve 1-2 orders per day.
There is also a goal to get 300 subscribers on Instagram.
With love,
