This is a strategy plan for starting a Handmade candle business.
Candles are one of those things everyone has, and most of the time they sit in a cupboard or stored away till needed. These days, however, people associate candles with peace and good energy, and want to put candles that are worth having on display.
Everyone loves something handmade, homemade and inexpensive. Not to mention the growing support in the last few years of the “Support Local” movements. So, a homemade candle ornament business is well fit for this niche well.
There is a huge market for molded candles. And in this article, I will run through a strategic plan that will allow you to get your business to the right audience.
Handmade Candle SMART Goals
- Have 15 orders a month
- Reach 1000 views on TikTok in one month
- Post content on instagram and Facebook
- Post videos on youtube.
- Increase organic engagement on Instagram by 2% in 6 months
- Reach 1000 Instagram followers by the end of 2022
- Get 100 email subscribers by end of 2022
- Get 1000 subscribers on youtube by end of 2022
- Homeowners between the ages of 16 – 35
- Lives in the city
- Likes homemade, artsy items
Now that you have your goals set and you know who your target audience is, here are the strategies you can use to grow traction to your brand, build customer loyalty and reach the top asap.
1. Create Website
As a new startup, having a website makes shopping easier for the clients and it makes your business more reliable. Investing time in your website is the easiest way to improve the well being of your business. Make sure it is easy to navigate, and represent your brand correctly. This process doesn’t have to be expensive, there are startup-friendly e-commerce platforms like Shopify and Wix that are affordable and require no tech skills to set up.
2. Create your social media presence
Your ideal client spends most of their time on social media. Create high-quality and engaging best posts to get your business name out there. I would suggest using Youtube, Instagram, Facebook and Pinterest as your starting point. Visit our website to find tips on how to create a good social media presence.
YouTube – Since you will be making all of the candles by yourself, you might want to consider recording and make use of the time spent making the candles to simultaneously make the candles, if you think you have the personality to be online.
You can do:
- How to’s
- Show the process and end products.
- Experimental videos where you try to make something exotic
- Live stream when making candles
- Give business advice and tips and tricks for anyone aspiring to do the same.
Tiktok – Since you now will have all of this footage, you can recycle it and make Tiktok worthy videos.
Instagram / Facebook / Pinterest – And finally, since you will have photos and videos and Tiktok videos which you can throw all onto your Instagram and Facebook and Pinterest pages, following a Post Strategy Plan.
3. Google My Business
This is mandatory for any business that wants to be successful and competitive. Google My Business is completely free, it will help increase your online presence and also help ideal clients find your business easier. It is a great alternative if you don’t have the capital to start a website. It will also help you understand how effective your online presence is. Checking out and learning how to use Google Analytics will also help you tremendously.
4. Start a blog
Write useful information for your client. Examples of topics you could write about include:
- How to keep your candles burning for longer
- Best wax and molds to use for making candles at home
- Playlist that goes with candles scents
Here you can also manage email subscribers and send emails to those who want to opt in for the latest and greatest your business has to offer, like promotions and new product lines.
5. Stay on top of your competition
Staying on top of the latest trends is key to staying relevant. Finding and keeping an eye on what your competitions is and isn’t doing is essential to improving and learning from both your and the competition’s success and failures.
Good luck and may you find success in the new year.
Dedicated to Dezmaé Izatt.