Milkshake Business Marketing Plan
Milkshakes will never go out of style these tasty drinks make the world seem less atrocious than it is. A hot summer’s day creates excitement not only for children but for adults too.
Starting a business? Are you going to franchise or independently start from scratch? آنا فرويد
Let’s help you decide.
WHAT IS A FRANCHISE?
A franchise gives a person or group of people – the franchisee – the rights to market a product or service using the trademark of another business (the franchisor). The franchisor has the obligation to provide these rights and generally support the franchisee, both initially and on an ongoing basis. يورو2022
HOW DOES IT WORK?
A franchise enables you, the investor or franchisee, to operate a business. You pay franchise fees and get a format or system developed by the company, the right to use the franchisor’s name for a specific number of years, and assistance. تحويل جاك 777 بوت 103
BENEFIT
- It may cost less to buy
- Have a higher rate of success
WHAT DOES IT MEAN TO START FROM SCRATCH?
The adage “start from scratch” means beginning a project with various pieces and incorporating each piece into the project to make one cohesive product. Starting a business from scratch is where most small business owners begin, taking a passion and skills and combing each with real-world applications.
BENEFIT
More freedom and independence working for yourself. Once your business is firmly established, you’ll probably have the flexibility to make sure you don’t miss the moments and events that matter most in life. Personal fulfillment.
Special Ingredients to succeed in Milkshakes
- Identify your Goals
Goals allow a specific target and an end result of something being desired.
Short term:
Goals to be achieved in the near future.
- Increase social media posting to three times a week.
- Create a profile on a new social media channel.
- Increase traffic on the company blog.
Long term:
Goals to be achieved in the future (requires time and planning)
- Increase overall brand awareness
- Develop and launch three new products
- Increase company share in the market
Tip: Make sure your Goals respond to the SMART method
- Measure your success
- Generate traffic:
In order to generate traffic, you will have to decide which Social Media will provide you with the best results.
Instagram – A great tool for your business because lots of people are using it, it’s super graphic and allows you to receive messages but the disadvantage is that it generates “cheap traffic”. People tend to follow random accounts without being interested in them.
Facebook – People use Facebook to get some information about businesses, checking their updates. Facebook has great analytics, great tools for pages, great advertising, and more importantly, it fits all businesses.
Youtube – A huge amount of content, creators, and opportunities and stunning 2.3 billion people are using Youtube. It definitely pays off in the future but the disadvantage is that it’s a process that takes time to build and to learn.
Linkedln – Linkedln is the high-tech equivalent of going to a traditional networking event, where you go and meet other professionals in person and exchange business cards.
- Check customer satisfaction
One important measurement of small business success is customer satisfaction. If your customers aren’t satisfied after buying from your business, they probably won’t do it again.
Measure customers satisfaction through:
- Surveys
- Reviews
- Asking
- Average how many customers you get
Knowing how many new customers you get is a great way to measure your business’s success and predict growth.
Develop a client list with email addresses to track customers. That way, you can easily count the number of new customers per month or year.
- Create a Digital Fingerprint
It enables the content owner to exercise control on their copyrighted content by effectively identifying, tracking, monitoring and monetizing it across distribution channels.
Why is having a website important for your Business?
It shows your Professionalism. It makes it easy for people to find you, read up about your company, discover what you do, and answer questions they have about your business. Having a website people will be able to find your company when they search for it on search engines like Google.
Why Google My Business is important?
It provides you with the ability to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details, or a link to your website.
- Give People what they want
WHY DO PEOPLE BUY MILKSHAKES?
Customers ‘hired’ their milkshakes to occupy themselves during a long, boring commute each morning. They chose milkshakes over, bananas because they weren’t messy, could be wrangled with one hand, took a considerable time to ingest, and curbed the 10 a.m hunger attack.
Improving Customers Experience
- Make the milkshake thicker.
- Add tiny chunks of fruit to certain shakes.
- Competition
1. Understand Competition
First, look at what your competitor does
Second, look at what your competition does not do, and then try to fill in that part of the market.
2. Your difference
Highlight your difference perhaps make your prices cheaper
3. Clarify your message
Have a clear message. Customers want to know what you can do for them that no one else can.
4. Ensure your branding reinforces your message
Your branding should support all messaging, leaving no question your company is linked to the messages.
Accurate branding contributes to a clearer message, which is important to communicate with customers.
5. Look after existing customers
Continue developing on your existing products, like your bestsellers, in order to renew your commitment to current customers to the best of your abilities.
6. Explore Partnership opportunities
Most businesses are reaching out to others in the hopes of reaching a new market or demographic. When considering partnerships, think of what your company needs to succeed more and then act on that opportunity.
- SEO
WHAT IS SEO?
It stands for Search Engine Optimisation. It means the process of improving your site to increase its visibility when people search for products or services related to your business in Google.
- Create Keywords
Keywords approved by Google
- Create something different and better
High-quality content.
- Add a hook
To improve search engine rankings you need to add backlinks.
- Focus on content design
Create a simple visual that is easy to understand
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