In December 2020 I decided to take the plunge and leave my day job to become a business owner. I started a clothing brand and company called TLC.
It was extremely exciting and challenging at the same time because developing and starting a business requires a high level of risk, expertise, and dedication to increase the chances of succeeding.
The difficulties I encountered
I encountered several difficulties like driving a lot of traffic to my website, failing to deliver products on time.
My advertising campaigns were not successful and the potential returns were not achieved
I failed to reach other corners of the country because my marketing skills were poor and I knew less about the digital world.
Steps I took to overcome my difficulties
I enrolled and completed a certificate in fundamentals of digital marketing with Google digital skills Africa. Then applied for an internship with the International Institute of Digital Marketing and i got accepted this was my first step into the digital world
Through that, I have managed to improve my marketing skills with the use of techniques like Search engine optimisation (SEO), Google keywords planner, and Paid per click (PPC) . This improved my ranking in the search engine and increased traffic to my online shop.
Learning at the international institute of digital marketing made me master some skills which are now playing a major role in my marketing which is the use of Canva and Heropost
I am now able to create better content and its now easy to manage my social media business accounts
I have managed to make TLC clothing a stable brand that sells close to 200 units every month. I ran some successful and fruitful advertising campaigns.
My ranking in the search engine results is now high and TLC clothing is now on 1 of the online biggest selling platforms like Takealot which made our brand increase its sales and look better.
Through my business journey, I have learned a few lessons which can help a lot. If you want to be a successful business owner you need to be dedicated and passionate about what you are doing and step into the digital world because the world we are now living in is digital. To learn more about digital marketing visit our website at https://thedigitalmarketinginstitute.org/