Every day hundreds of new brands, new marketing trends, and campaigns are launching in the market. Every now and then, brands are seeking new product idea, implementing new digital marketing strategies. To compete with longstanding businesses and keep a sound pace with online consumer behavior, startups really need to push themselves hard to reach their target audience.
Digital Marketing for startups is very essential to have an effective digital marketing strategy to help them stand out in the overcrowded market.
Why startups should choose Digital Marketing over Traditional Marketing?
As new businesses often have a limited budget and they need to grow and sustain themselves in the fiercely competitive market. Digital Marketing is one of the effective digital platforms for startups, where they can easily market their product and services within a limited budget. Furthermore, it still create their online presence and establish their brand position in the growing market.
On the other hand, Traditional Marketing involves traditional channels like TV, newspaper, billboards. These channels are quite expensive that usually not afforded by every new brand.
Before jumping into the market straight away, startups should have hands-on experience on Digital Marketing tools, platforms, technologies, strategies, media, analytics, and so on.
Budgeted Market Research
It is essential to know who the target audience of your business is. With the help of market research tools and technologies, companies can track and monitor their customers’ online behavior and get to know their needs and preferences.
Digital Marketing tools like Search Engine Optimization, Content Marketing, E-mail Marketing, and Analytics are some of the best free marketing tools. They provide a comprehensive overview of all your marketing activities.
To know more about your customer, analytics first you should know about
- consumer demographics, their interests, geography, online behavior,
- finding the best source of traffic
- whether traffic is Organic, Direct, Paid Search.
With free digital marketing tools like Google Analytics, you can easily measure your advertising ROI or track your videos, social networking sites, as well as applications.
On top of that, it is absolutely free, you just need to create or sign in to Google Analytics Account and go to google.com/analytics and follow the instructions accordingly.
Rather than spending thousands of dollars on traditional marketing tools like advertisements, billboards, and endorsements. Startups can easily and effectively target their audience with cost-effective digital marketing tools which will also be scalable and extensible at the same time.
Improve Customer Engagement
Customer engagement is an emotional connection between a customer and a brand where they provide solutions to the customer’s problem through their product or service.
Social Media Campaigns, engaging posts, entertaining memes, informative blogs, webinars, and podcasts. They all provide lucrative opportunities for new businesses to engage with your customers.
Besides building successful customer relationship, it is easy for startups to pace with their audience with minimal amount of efforts.
Social Media campaigns like:
- Facebook,
- Instagram,
- Pinterest,
- TikTok
- YouTube
In addition to that, social media campaigns are also help to drive an ample amount of traffic to the website and bring new leads.
Moreover, businesses that are more into customer engagement and focused on value-creation rather than profit extraction provide people end-to-end customer experience, quality content, and as well as real-time customer support.
To increase engagement rate businesses should focus on:
- User and mobile-friendly website
- Good reviews and testimonials
- Attractive title and product description
- Call to action to buy
- Optional sales video (like how to use the company’s product or services)
- Hassle free return policy
- Warranty if available
Read more about Digital Marketing Certifications on IIDM™
Plan and develop right digital marketing strategy
While developing the right marketing strategy, companies have to adopt tailor-made approaches depending upon the size of their businesses.
From SEO to PPC to inbound & outbound and online campaigns, digital marketing enables all aspects to be intertwined into each other.
To market your audience, you need to plan, manage, and optimize the above-mentioned digital channels against defined targets.
From setting up KPI dashboards, customizing analytics, creating podcasts or webinars. It is equally important that these techniques must be organized in advance to get effective results.
Similarly, Startups can apply some important key elements like:
- Creating a hassle-free, user-friendly website within minutes by using Bluehost portal (Free domain for 1st year, FREE SSL certificate, 1-Click WordPress install, Expert 24/7 Support)
- Creating amazing and creative social media posts in Canva.
- Educate audience by creating short videos and uploading on social platforms like YouTube, TikTok.
Integrate successful SEO strategy in Digital Marketing
When it comes to digital marketing, SEO is a necessity. Every year Google brings new search engine algorithm updates aims to help websites that are generating quality and useful content to satisfy the intent of their users.
According to studies, more than 72.5% of the users try to find their answers on the first page of Google, so it is clear you don’t want to rank on the second page of results. So, it’s vital to apply appropriate Search Engine Optimization (SEO) as part of your digital marketing strategy.
- Utilizing SEO best practices tools like SEMrush , AnswerThePublic Google Search Console, Google Keyword Planner, Moz, and many more.
- Choose keywords that have high search volume and low competition rate
- Write quality content
- Improve user experience by converting conversion into leads
Designing comprehensive Metrics to measure success and ROI
According to market experts, 80.69% of the world’s population is using smartphones. From ordering food to searching small pieces of information, everything people are doing on their mobiles. So, did you realize, how important for new brands to optimize their website or their content mobile-friendly?
Moreover, it is important to analyze from which different sources traffic is generated. It will give you an idea of which channels or campaigns are bringing more traffic to your website and then develop a strategy according to those metrics.
For example: If you are getting more traffic from organic searches then it indicates that your SEO marketing is doing great OR if traffic is coming from referral links then most likely your link building or content marketing is working well.
Designing comprehensive Metrics be like:
- Your main goal (for e.g. bringing more traffic to the website or generating leads)
- How well your campaigns are working (analyze what went well or what went bad)
- What other marketing strategies do you need to implement beyond social media
In addition to digital marketing tools like Google Analytics, new brands can easily identify their target audience demographically. It helps them to find their audience behavior according to a specific location and make it easier to identify new opportunities and offerings for their customers.
Join International Institute of Digital Marketing™ to get hands-on experience on Digital Marketing tools.
Remember Content is King in Digital Marketing
Content marketing is one of the vital tools to increase consumer awareness about your product by creating blogs, articles, podcasts, and videos.
For example, if you run a business that sells sport wear, activewear then you could write a blog about the 10 best-hiking outfits for female hikers or the best sport wears of 2021 to wear while hiking.
With your SEO-optimized content, you can target specific keywords that have high search volume and low competition. Moreover, it solves your users’ problem, as well as make them aware of new trends in the market.
There is no particular content marketing strategy. Every business or startup comes up with their unique approach to reach their targeted audience and accomplish their distinct business goals.
Boosts Online Conversions
Getting a lot of traffic to the website is great but the prime purpose should be to convert traffic to conversion. To boost online conversion and the loading speed of your website plays a vital role.
It is really essential to get your site load under 2 seconds, otherwise, visitors are likely to abandon the page and jump to another one that is loading fast.
- Doing A/B testing (what went wrong and what went right)
- Fast loading pages
- Use attractive headlines to grab your user attention
- Always and always your website should be mobile optimized
Your website or social campaigns should have the call of action or Newsletter subscription.
If you are offering any discount then it should build scarcity among users like for instance:
A discount that is going to expire soon. 20% Instant Discount on Crew Clothing, Offer lasts till 25th Nov. 2021. As a result, it provides scarcity among customers that they need to buy the product soon otherwise discount ends.
Boosting online conversion should be your main priority instead of generating more traffic.
Conclusion
Through this blog, you can easily understand how important Digital Marketing is for startups. What startups can achieve by executing the right digital marketing tools and strategies.
We all know that setting up an online business is not a piece of cake, it requires so much effort to get things done right.
But with the right strategies, proper marketing, and utilizing the above-mentioned tips and tricks, you can surely know why startups should choose the latest Digital Marketing tools and technology in their business.
About Author:
Deeksha Pant is a Digital Marketer with MBA in Finance and Digital Marketing. She has been working in the Digital Marketing Industry for the past 3 years and creates SEO-optimized content for industries like Advertising & Marketing, Education, Fashion, Food & Beverage, Healthcare, Media & News.