Yes, Email Marketing is one of the best ways to Grow Your Business faster and can also build Brand Awareness for the people in this Digital era.
If you want to improve your business to need to develop Email Marketing for your business.
You can reach your customer Digitally and improve your customer services which help you reach customer Delightful Experience.
It also help your business to look more International and Organized.
Now you may wonder what is Email Marketing is? so
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. – Mailchimp
Before we start let me tell you some Amazing Facts that how Email marketing is more useful for your business which you may not know
· Email Marketing is 40 Times More effective than Social Media Marketing.
· There are more Email Account (3.8 Billion) Than Social Media Account (3.48 Billion) in 2019 from Total Internet users.
· 92% Of Internet Users have at least one Email Account From which 91% Of People access Their Email at least once a day.
· Even the Email Marketing buying process is 3 Time More effective than Social Media Marketing.
· Organic reach is also 4x Higher on Email than on Social Media.
· Mail Generate can up to $44 For Every $1 Spent, which is 3800% Return On Investment, the Highest among all other Marketing Channel.
Isn’t this an Amazing Fact about Email Marketing? Did you know this fact? let me know in the Comment section below.
Now let’s See How Email Marketing can help to Grow your Business
1. Help to create BRAND AWARENESS
It creates your brand awareness by telling them about your business – Values, Mission, Product & Services, etc., which help your audiences to know more about what you are and By seeing your brand elements in every issue will build brand awareness and recognition even if they old see it for a second.
2. Keep Your Audiences Engaged with your Company
As every person is busy with their life, not even Loyal Customers visit your website every day. So by using Email you can remind your customer about your Brand, Business & Services, Your New Blog, Social Media Post and Many More.
3. Help to Increase & Improve Other channels
By using Email Marketing, you can promote your Social Media Platform which will increase your Social Media Influence and by taking out surveys in Email, you can improve your Content Marketing and also know the Preference, Test or Problem faced by your customer.
4. Promote your New Product or Services
As you have the Email ID of your Targeted Audiences you can send your New Product or services to your Targeted Audience which will Increase The Chance For Success of your New Product or Services as they Know your Brand and will prefer to buy your products.
5. Increase the Loyal Customer
As you can give your Customer a more Personalized Experience by giving Greeting Cards for their Birthday, Give them Special Discount, Special Customized Services as per their needs, Send relevant content to your customer daily and much more which will initially increase the Customer loyalty for your Brand.
6. Convert your Visitor into Clients
Not all visitors of your brand are customers. But If you add a Registration Form for your visitor, it will help give them Exclusive Promotions and Educational Email, which will help you convert your visitor into your Client.
7. Give Welcome Feeling to your New Customers
We can Welcome Feeling our New Customers by sending them Email to Greet New Subscribers with a Personalized Message and also offer a Discount Coupon for their next purchase which can help you to make good Impression to your New Customers.
Conclusion:
· Email Marketing is One of Best Tools of Digital Marketing.
· It can help to improve the After Sale Services.
· Build More Loyal Customers.
· Improve Customer services Experience.
· Generate More Sales and Return On Investment.
· Convert Visitor to Customer.
· Increase Success Rate of New Product or Services.
· And at the end we can say Email Marketing = Profit & Opportunity
Tools which you can use for Email-Marketing
Reference:
https://www.lonefircreative.com/blog/why-email-marketing-is-still-important-for-2021
https://www.fool.com/the-blueprint/why-email-marketing-is-important/
https://www.bourncreative.com/10-ways-email-marketing-can-help-business/
If you want to know more about Email Marketing or about Digital Marketing then check out the Blog section in International Institute Of Digital Marketing™
ABOUT AUTHOR:-
Hi, I am Ayush Shah from India. I am a DIGITAL MARKETING ANALYST at the International Institute of Digital Marketing™.
If you want to connect with me you can follow me on social media mention below