Thrift stores mainly originated in England. Citizens used to donate clothes to the visually impaired people of England. Now, Thrift stores are quite common in the whole world.
Young generation has opened many stores all over the Globe. Buying second hand clothes impacts the environment in quite a good way by reducing the carbon footprints and supporting the community with sustainability.
Online Thrift Stores SMART Goal:
Short Term Goals:
- To reach 1000 views on Tik Tok.
- To make more than 25 customers in one month.
- To provide knowledge about preserving the environment to as many people as possible.
- Post Content on Facebook and Instagram twice or thrice a day.
Long Term Goals:
- To reach more than 50 email subscribers.
- To get 1000 Instagram followers in one month.
- To sell more than 100 items in 15 days.
HOW TO OPEN AN ONLINE THRIFT STORE?
Create a website:
As a new start-up, having a website makes the businesses more reliable and shopping more easy for the people.
Make sure your website is easy to read, navigate and represent the brand. In the beginning, websites should not be expensive. There are plenty of free websites which are quite effective such as Wix, Weebly, GoDaddy etc.
Create your Social Media presence:
Always know about your target audience and sell the clothes according to their requirements. Most of the people spend their time on Social Media platforms like Facebook, Instagram, Twitter, YouTube, Snapchat and many others. Choosing which Unpaid Social Media platform to use should be done wisely in order to reach the audience.
I would suggest using Facebook, Instagram, Email and Tik Tok for marketing Second hand clothes.
Putting the posts on Facebook frequently would help to reach elderly and senior citizens as they use Facebook quite often. Instagram is used by Gen Z and can be very helpful to attract new generations.
Make the reels by wearing clothes and showing it to the customers to make their decisions easier online. You can make Videos of the clothes every day to make clothes famous and on top of it, providing the knowledge about saving the environment by using Second Hand clothes.
Google My Business:
When you want to open your business, first thing you have to do is Google your business. This is very cheap as it does not require capital to commence your own website. For this you have to make Google Ads Account. This will help to increase your online presence and helps the audience to find your business easily.
Start your blog:
Always write useful information for audience when blogging. You can write about thrift clothes.
- How Second-Hand clothes help people to reduce waste and help the planet for better?
- How does thrift clothes help to save money and reduce the carbon footprints?
In this, you can also manage your email subscribers and send the emails to the clients for sending them attractive promotions and offers.
Stay on the Top Competition:
Always keep an eye on the competitors when doing the same business. Find out what your competition is doing and not doing while doing this business. You can do Competitor Analysis to know more about the competitors.
You should check the failures of the competitors to always plan ahead and not to make that mistake like your competitors.