Organic traffic is the term used to describe page visitors originating from the organic results of a search engine. When users type a query into a search engine (such as Google or Bing), they are presented with a list of results that organically contain both the top ranked sites and a set of ads. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads.
The most important source of traffic that you can get to your website is organic traffic. And simply here is the reason: Organic traffic is targeted.
Search engine optimization (SEO) is, without a doubt, one of the best ways to achieve reliable, long-term results. You’ll be able to produce passive organic traffic to your site for as long as you rank highly in Google.
1.Choose long-tail keywords
Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service.
Long-tail keywords are the perfect way to structure the body of your content, with long-tail generally referring to terms containing three or more words. Remember: Ranking on Google is about owning a sphere of influence for a specific niche topic. Enter one (or a few) relevant words or phrases into Ahrefs Keywords Explorer, then choose one of the keywords ideas reports to see hundreds or thousands of ideas.
2. Start Blogging and Be Consistent with Content Updating
Blogging is perhaps the most effective way to increase your organic site traffic. Try to write and publish as often as possible, but not at the cost of quality! When we say quality content, we aren’t talking hastily-written, 100-word blog posts, either. Instead, we’re talking go-to, epic content that stands head and shoulders above your competition. The more quality content you have on your website or blog, the more opportunities you create for organic traffic to come your way.
3. Be Found on Google My Business
When you claim your listing in Google My Business, the reason is most often that you want to impact your local search results, specifically in Google Maps listings. This is a great reason. Because by default those inbound clicks from GMB are being grouped with the rest of your organic search traffic from Google.
4. Improve User Experience and Do Not Overlook Mobile Devices
Though most people referring to UX think of the process in terms of design work it may also encompass conducting market research, running split tests on proposed changes and analyzing data. But at its core, UX is about understanding the way something makes users feel, as it is these feelings that provoke users to action.
Also more than half of the users are using mobiles to access the internet. If you provide them a bad experience, it can cause you huge traffic loss. Hence, if you improve this by providing a mobile-friendly experience that can boost organic traffic on your website.
5. Focus on Improving Page Speed
Google will lower your website’s rank if it finds the users are spending less time on your site. The lower your website ranks, the less visibility it’ll get. In fact, 47% of consumers expect websites to load in two seconds or less. And 40% will abandon a page that takes three or more seconds.
If your site takes more than three seconds to load, you lose almost half of your visitors before they even arrive on your site. This ultimately affects your organic traffic as it gets hard for users to find your site.
6. Build a Presence on Social Media
Despite Google maintaining that social signals do not have a direct impact on rankings, social media marketing is among the best methods of boosting organic traffic. Online reputation gained from active social media presence increases brand awareness. This, in turn, results in an increased branded search on Google.
There’s a lot to consider, but remember you don’t need to become the world’s top SEO expert or best content creator overnight. Whether it’s a lengthy piece of epic content, a killer SEO improvement, or a bit of both, by ensuring that whatever you create is the best-of-the-best, you’ll provide your site with the best chance of achieving maximum results and landing quality, valuable backlink that will stand the test of time.
For more Blogs: https://blog.thedigitalmarketinginstitute.org/
International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop DMI. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.
Written by: Raziyeh Akrami who is a photographer and visual content creator at Rosiegraph and a Content Market Analyst at the International Institute of Digital Marketing ™