What is Social Media Marketing (SMM) Social media marketing (SMM) is a form of internet marketing that is utilized SSM websites as a marketing tool. The goal of SMM is to produce content where users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of…
Trending in web design skills
The changes start Web design skills are trending these days, obviously. Due to the Covid-19 pandemic, our lifestyle changed. Home is the new office. Most white collars are now working remotely, and the trend seems to have remained for some time. Besides, our dependency on the internet and social media platforms has grown remarkably. Covid-19…
Digital Marketing Strategies And The Effectiveness For One Business
What is a Digital Marketing Strategy? A digital marketing strategy refers to a master plan for achieving a long-term goal or objective. It involves a series of actions that use online marketing channels such as owned, paid, and earned media. A digital marketing action plan permits you to build and launch your online marketing strategy with…
What is a blog, And How to start one?
A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first at the top. It is a platform where writers share their views on an individual subject. According to the First Site Guide blog, there are more than 570 million blogs on…
Content Marketing
Content marketing is one of the most strategic marketing approach that focuses on generating content that adds value and is relevant to attract and retain a targeted audience. The main aim is to attract profitable customer action. The content is created using images, blogs, videos, podcast etc. Goals that advertisers keep in mind while creating content:…
What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. What goes into SEO? To understand the true meaning of SEO, let’s break that definition down and look at the parts: Quality of traffic. You can attract all the visitors in the world, but if they’re…
Digital Marketing: Do you know what it is?
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is how companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights…