Personalized Pop-Ups and what they are used for
Nine times out of ten, a pop-up window appears on your screen while your eyes are focused on the information or images you are scrolling through on the Internet, and then suddenly that pop-up window has all your attention. well that’s its purpose.
To catch the consumers eye with big red SALE Signs ready for those Freddy fast fingers to click on it, and don’t you ever wonder why those sales are exactly what interests you?
The reason behind it is because google can pick up the algorithm on what you search for and place those perfect red hot sales right in front of your keen eye. Is that not convenient?
Pop-ups have also been a favorite to digital marketers and it is not hard to understand why, you can personalize them.
You can trigger different pop-ups on different pages depending on nature and based on consumer behavior.
there are 4 benefits to this genius concept of marketing.
1# GRABS PEOPLE”S ATTENTION
So we all know this to be the main purpose of the POP-UP strategy, get your attention! , in order for the pop-up to disappear you either have to exit the page or click the X on the top right corner of the pop-up ad and well in order to make that decision the user must decide whether or not the pop-up ad interests them, So what does this all mean? They will more than likely take a few seconds to read the pop-up ,most Users do. There’s the Attention Grab!!.
2# CAN HELP IMPROVE CONVERSION RATE
Most pop-up advertisements are products and services at a discounted price either for a certain time period or while stocks last, For example once a user enters the site the chances of getting more special conversions goes up.
3# CAN BE COMPLETELY CUSTOMISED
An awesome thing about pop-up ads is that they can be customized , just like you would customize an ad on your site’s web pages. For example, have three offers in one ad. Here are some pop-up advertisement ideas.
- Social media pages
- Newsletter email/sign up
- Discount /special offer
- Ask for feedback
- Answer FAQs
- Holiday hours
- New products
4# HELPS IN SHOWCASING YOUR BRAND
Since pop-ups are the first thing a user will see and since they are fully customizable you are able to fully indulge in making your brand POP excuse the pun.
It is pretty safe to say that the idea of a pop-up ad is certainly a genius one , with the innovative concept of digital marketing at its finest as well as the convenient and easy to use pop-up advertising Tools and methods it certainly has your Ideas POP literally and figuratively.