Your lack of strategy and planning could be keeping you from social media success and growth of your social platform. I’m going to share three powerful strategies for delivering your best social media.
Think Bigger with Social Media
Thinking of your social media and blog as a publication and creating an editorial calendar for your content will help keep you on track. Being organized with overall themes, post ideas, and using your analytics to keep your followers happy can make your life easier.
You won’t reach your business goals if you don’t have a plan. Start by creating a solid editorial calendar so you can keep the ideas flowing and always have things planned ahead.
It seems overwhelming but my most consistent social media is planned and prepped ahead of time.
This allows for more time to engage with people and respond to comments which is the true success of your social media. Just posting and never checking doesn’t work.
Take the Time to Craft Your Social Media Content
From popular social media strategist Rebekah Radice, “Before diving in and creating content online, carefully think through the message and goal of each post.
Whether it is a Facebook post or blog article, every word you write should support your end goal.
Is your goal to drive traffic towards your latest product? Maybe you have a service that you are spotlighting this month. Whatever the case, do not lose sight of the end result you are working towards.
There is No One-Size-Fits-All Plan
Every single community that grows on social media has its own unique pattern. While they may share some similarities, they will have different personalities based on the people, tone of voice for the people running the community, and rules, written or unwritten.
These unique elements make social media communities successful. Actively engaging with your audience will be most effective:
- if people like your content
- why people like to share it
- how people are interacting with your photos and posts
- when the best time to post is based on your the activity of your followers
- if you’re posting the right amount
Using platform and third-party analytics can help you learn how your community operates and how it can grow in the future.
Key ideas to think about for your strategies:
- Remember that you’ll have to create your own plan based on your goals.
- Block off time in your schedule to craft meaningful messages for your social media posts.
- Think bigger and start planning. No more random acts of social media interaction
I am an intern at the International Institute of Digital Marketing™ and a student studying Music Business at the Boston Conservatory at Berklee in Boston. My passions include content creation for various platforms, designing and planning in the marketing, business and music field. When I am not studying and creating, I am either reading or traveling.