Are you a beginner in this field? Do you want to transform your traditional marketing into digital marketing? If so, sit down and we will discuss great tools today that can help you succeed in your digital transformation and it’s so easy to use.
by Naomi Erdenebaatar
Reaching to the target audience through email marketing
Firstly, let’s start with email marketing. The right audience who really seeks for your business is still hiding like a gem in the email channel! So, how do we find them? And how do we measure the email marketing success since its does not give visual KPIs like facebook and instagram give us (e.g number of shares, number of followers, number of impression etc)
Klaviyo- https://www.klaviyo.com/
This platform is really good at designing email marketing templates and makes it automatic.
Cool features that Klaviyo has :
- Collects and gathers all of your customer data
- Creates more personalized experience for your clients
- Very accurate and detailed KPIs of your email marketing
Content marketing tool
Secondly, content is everything! It is very important to pay attention to what types of content you are going to prepare for your audience. Social media is now flooded with contents.So, being creative is essential.
Canva- https://www.canva.com/
If you don’t have any graphic designing skills don’t worry! I have a great tool for you.This platform offers many great features in its free plan.
It has many templates that prepared for you:
- Facebooks posts
- Instagram story
- Flyers
- Posters etc
And plus it is fun and easy to use. You don’t need to be an expert of photoshop or other programs. Canva has a very good user experience design that is suitable for people who have never tried graphic designs before.
Social media post automation tool
Moving to the next, digital marketing needs a lot of consistent effort to maintain the customer engagement and it’s hard to consistently post contents if you have more than one platform. That is why there are many automation tools able to help you in this problem.
Heropost – www.heropost.io
You can schedule your posts and heropost will work on your behalf while you are doing your other work! Moreover, it can integrate with almost all social media platforms. No more long commitment with posting contents!
SEO ( Search Engine Optimization) tools
Finally, another must know tools for digital marketers is SEO tools.
SEMrush – https://www.semrush.com
In advance of this tool you can track your position of priority keywords and likewise explore new terms to rank for. It also has great feature of breakdowns of keyword ideas, difficulty and variations to help you brainstorm your content ideas which also identifies the intent of search too.
Overall
Be smart and leverage the smart tools to save your time and enhance your competency!