Digital Marketing Plan for Public Speakers
Public speaking is an art of courage and here are some public speaking tips. Do you know what the public speakers do and how they participate in events? Who are the public speakers, based in Merriam-Webster (n.d.) are the people that give speeches to a large group of people.
This speeches may focus on different subjects and different personalities like motivational speaker, teachers, priests, political speakers, CEOs, Public Relations Manager, and many other positions that have to give speeches for many persons reunited.
Some examples of public speakers can be:
Grant Cardone is a sales trainer, #1 best seller author, have a lot of energy and speak to a lot of people in stages and in digital form.
Tony Robbins is a motivational speaker that help people get activated and get out of their comfort zone to achieve their goals.
David Montalvo is a great public speaker and life coach, he gives speeches to company’s employees and people that have suffered a loss, book author and inspirational podcasts.
In this article we will cover some advices and strategic plan for the public speakers that want to be professional and that want to be invited to big events. This is for the public speakers that want to start and do not know how, for the public speakers that are starting in their companies, schools, small groups and for the ones that are rocking in big stages.
First of all, you have to make sure to know your personality, your brand, if this is not clear you can reach a Marketing agency or you can start working on defining your personal brand. This will help to know which will be your target market. Have a clear story to tell every time you will be asked about your profession. Why do you do it and for whom.
Stand in front of a mirror and visualize the people you will give the speech, that people will be your target market.
Then when you realize which type of person will be your client, your target, you will start thinking in your brand.
In public speaking a personal brand is very important. Is how people will associate and how will perceive the speaker. The branding, is your personality, your name. Like the examples above, every speaker is known by his name, sell merchandise with their names and a course with his name is quality guarantee.
Tools for your development
There are interesting tools to help a public speaker have a better position in the market, some of them starting with the basic are the social media tools. The top 5 social media are the next ones:
Using these tools, you will improve your personal brand awareness, you will make content that your target market wants to hear and see, your will have a direct relationship with your clients and public.
Other interesting tool that is related with public speakers, is to have a pack of episodes in a podcast, this podcast can be publishes in Spotify or Apple iTunes. Having a podcast will help to talk about topics that define you and are interesting for your public, these will help you to increase your audience.
SEO is a must in public speaking
Having SEO in your webpage is an obligation, you can check how your website is going on with these Neil Patel Analyzer, there you can have some suggestions to improve and these will help you in an organic way to increase your presence in your target market, waking up the interest of companies, schools, investors and other organization to have you as a public speaker guest. If you want more good tips you can apply these recomendations for photographers too.
In conclusion you have to define yourself in the mirror, so when your personal brand is defined, you automatically will know who will be your target audience, and having that, the next step is to work in your content to publish in the different social media, and be present in events so people can start noticing you.
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Merriam-Webster. (n.d.). Public Speaker. Retrieved March 18, 2021 from: https://www.merriam-webster.com/dictionary/public%20speaker
Alfredo Treviño a.k.a Freddie
Brand Marketing Analyst at International Institute of Digital Marketing ™ Instagram: @alfredotrevh