Where exactly is rabbit hole on facebook? How does it work?
Facebook is a top social media platform that provides great opportunities for digital marketers. But today I want to share with you how it actually works!
The first question is what exactly is Facebook?
Facebook is an algorithm with strong machine learning. This algorithm learns more information about us and our interests to keep us more engaged with it. Facebook has more than 2 billion active users around the world. Thats make biggest social media platform and it continuous expand audience. İf we speak about facebook i should remind you that İnstagram and Whatsapp also belongs to Facebook ,so you can imagine how expands audience of this algorithm.
How does it work for digital marketers? What do we have to do to be a successful marketer on this Platform? Here is where Rabbit hole.
I think who study works or have knowledge on digital marketing have awareness about the marketing funnel clearly Marketing funnel consists of three plus two steps.
1.Awareness 2.Consideration 3.Conversion + 1.Loyality 2.Advocacy
But today I will give information before the funnel what we should do?! As marketers, before building any awareness, consideration, or selling our products we have to understand the Facebook algorithm language. What it wants from us exactly?
Every marketer knows that Facebook has a huge audience with detailed information about them and obviously Facebook knows a high-quality audience between them. So Algorithm before making any information about our products wants us to keep people longer on Facebook. So if we make high-quality Facebook ads with beautiful content to attract the attention of users and keep them longer on Facebook to read or watch your content, the Facebook algorithm will help us to reach a more quality audience.
We have to build contents like rabbit hole ads if a person looks it has to fall inside the hole go only forward, continue to watch not scroll down very quickly and the Facebook algorithm will realize that your ads keeping people spend longer time in Facebook and algorithm will see you as a partner.
Tips for digital marketers
Creating images or videos like a beautiful nature background keeps people more watching ads and that’s helping Facebook recognize you as a partner.
When you create text content add headlines to describe what is users problem and follow it which solution you offer.
The last tip for digital marketers you can find content marketing and many different digital marketing courses on our website where I got my knowledge as well.