by Shannon Alexander
One of the most daunting ways of promoting your business is through spending thousands of rands on advertising. Did you know that you are able to gain plenty of traffic to your website without using paid advertising? If not, you will soon find that this method will be used much more often than you would think. Let’s start ranking your business.
What helps with traffic?
Search engine optimization has become one of the most prevalent methods used to gain exposure to one’s business and effectively so. Many companies have turned to create websites to promote their businesses, which helps customers find out more about what their business has to offer as well as information on the owners and upcoming events. This and more help with ranking your business.
Apart from including your most important details such as where your business is located and how customers can get into contact with you, it is just as important to include relevant content on your website as one of the key strategies that will help your users find what they want as well as stay on your website long enough to make a conversion. You may be wondering what a conversion is but don’t fret, I’ll be going over it in the next few lines.
Conversions
Let’s cut to the chase. A conversion refers to the action a customer makes to buy a product or service from a company – given the message conveyed has been articulated well enough. For a customer to make this purchase, the website you decide to release to the web should include a call to action. This call to action should persuade the visitor to purchase the item or service within a given amount of time.
Now, let’s get back to search engine optimization.
What is search engine optimization?
In short, search engine optimization – also known as SEO, is the process of using keywords in your websites to come up in search results, whenever that keyword is used. Using a good number of keywords for the item or service you’re selling will increase your chances of the website popping up in search results which will in effect expose your business to much more traffic.
In addition to the above, it is important to stay true to a specific writing style, as your website won’t have the ebb and flow which could eventually lead to your users leaving your website without having found out valuable information about your company. Figuring out who your audience is will help you understand the writing style of your website.
If you’re keen on learning more about how you can better your search engine optimization skills, check out Search Engine Lands Guide to SEO to find some step-by-step guides on how you can optimize your website to its fullest potential.
Long term benefits
Now that we have the paying aspects of SEO covered, let’s talk about some of the other benefits concerning SEO.
Although the time that it takes to optimize your site and increase its availability to users or visitors to your site will take a large amount of time to get right, you will eventually know what it takes to keep a potential customer on your website and proceeding to the call to action you have been working so hard on to be able to get a conversion. In the long run, you will be able to come up with promotions that will instantly bring that visitor back. One of the ways you can do this is to include a blog on some interesting information your audience will find useful.
Takeaway
Search engine optimization is not as difficult as it seems and can be achieved easily within a few steps. Reaching your target or business goals can be obtained with just a few clicks so make sure to make the most of search engine optimization to save your business a potentially large amount of money.