Who is Red Studio?
Red Studio, is a small independent full-service design studio that prides itself on creating, building, and supporting the ideas and beliefs of its stakeholders. The company was created in 2016, starting on small projects such as illustration art for individual customers. The brand then took a deeper step into the design pool by working for a small local beer company. From there the brand did some work for Netflix, the FIx, and Cointreau.
What are the current goals of the brand?
- Obtain a customer engagement increase of 30%.
- Branch out, start a website.
- Growth of the overall brand impression.
1. Core values
The brand identifies as a playful, quirky, and fun collective that creates, builds, and supports the ideas and beliefs of its stakeholders.
The brand’s main vision is becoming a support system, a creative hub, a think tank for ordinary people to make extraordinary ideas become a reality.
The brand sees itself as a middle man, a support system and wishes to become the middle man between big brands and its customers.
With an average of 2 customers a day, a follower count of 684, and a daily impression count of 24. The brand is not in the best position but it definitely has the potential to improve. The brand currently has an average of 40 likes across 278 posts.
Short term goals
- Post something new every day
- Gain at least 4 followers a week
Long term goals
- Earn a conversion of at least 10 customers per month.
- Grow overall audience to 1000 followers by June.
With the current climate, design is an easy field to survive in however it is severely saturated with many designers doing similar work to the competition. The problem Red studio is facing is being noticed and maintaining constant revenue from its customers.
Why content will increase the audience:
Content is a source of multiple streams of engagement, not only will it help get the word out but it will also act as promotional material and portfolio resources.
Hashtags form a reliable link between accounts and content creators with similar ideas, trends, and themes. These not only act as links but act as an additional form of getting the word out while building a brand.
Using highly used hashtags often gets you noticed but has a higher chance of getting you stuck between the masses. Using hashtags relative to the brand and its values is what’s most important.
Therefore instead of opting for #graphicdesign #design #art #illustration #graphicdesigner #logo #branding #graphic #designer #digitalart #photoshop #artwork #creative #illustrator #artist #logodesigner #typography #graphics #marketing #drawing #photography #logodesign #webdesign #dise #designinspiration #brand #adobe #vector #d #bhfyp
Picking one or two that resonates with the brand is more important.
Step by step strategy:
1. Start a website
Every business needs an online presence, a presence that tells your story when you’re no longer in the room. According to Smart Insights, businesses with a functional website work better than those without one.
2. Sign up to Google my business
Why making use of my Google is important? Not only will creating a profile on Google my business boost your SEO, but it also has the ability to act as an external link to your website boosting your content appearance rate according to Hootsuite.
3. Start a blog
Starting a blog is not only a method of getting content out but an approach to connect with your audience and build an understanding between you. LinkedIn, mentions this best in their site blog.
4. Link website
Everything needs to link together, the best way to build a business with a compelling story is by attaching all assets together.
5. Competitor analysis
Sticker freaks – in terms of illustration and audience, this account blows Red Studio out of the water. Things that can be learned from them are to enjoy being playful and stick to what you enjoy doing.
Their following is at 153K, with an average of 1000 likes per post. They have a functional website and online store.
The creative pain – As a small illustration business, this is someone I’d like to be more like.
Their following is 113K with an average of 2000 likes. They make use of different social media channels such as Tik tok, Instagram, and Pinterest.
About the Author
Hi, I’m Leroy Meyer, the designer behind Red Studio. I started this back in my first year of college hoping to gain experience as I went along. I was fortunate enough to be noticed by massive companies that made my dream all the more of a reality but I’d like to make this dream one that runs