The Covid-19 pandemic has hit businesses HARD. Small companies are struggling to stay afloat, non-remote positions have become impossible to maintain, and the entire field of marketing has become digitalised. Rather than fighting to maintain a marketing strategy that is quite frankly outdated, why not BOOST and improve your company’s digital marketing strategy? In this blog, you’ll find 5 tips and tricks for your strategy to stay relevant in these quickly-changing times.
1. Use Analytic Tools
The first step to rebuilding your marketing strategy is to look at your current analytics. Google Analytics is a great tool to view your engagement and statistics across your platforms. By viewing your current analytics, you’ll have a better understanding of where you’re starting, and any areas that need a little help. If certain analytics aren’t great, maybe it’s time to re-think your platforms and audience.
2. Find your Target Audience
Targeting a specific demographic is a key aspect of any marketing strategy. In digital marketing, a target audience is KEY for deciding which social medias, types of content, and overall marketing to use! For example, if your product is for experienced professionals, it wouldn’t be a good idea to advertise on TikTok and Instagram, but using LinkedIn and a company website would show better results. Using the right platforms can make it easier to reach an audience, and can even spark conversations with clients!
3. Implement Conversation-Based Marketing
Covid-19 and all the quarantines have limited a lot of face-to-face contact, leaving people antisocial and lonely. To help, use conversation-based tools!
- Put chat boxes on your company’s website
- Use links to provide easy access to social media platforms
- Make phone calls!
A customer can feel supported when searching for their ideal product. By using conversation-based marketing, a customer can have the closest experience possible to a face-to-face conversation. This adds a level of comfort for your business that can result in more loyalty and a better customer relationship.
4. Regularly Update!
Update, update, update. Make sure your marketing team is constantly adding new ads, designs, and features. This is important to the audience’s interest and staying ahead of competitors. Seasonal changes and adapting to current issues can make the brand and company much more personal. If a customer sees consistent changes, it can show that you are working towards change, and becoming better.
5. Follow the Trends
Be #trendy. Regular updates are important, but following trends is essential to your digital strategy! When targeting a specific audience, doing research about hashtags, platforms, and new trends can make a huge difference in engagement and the response of a potential client.