How big furniture brands go digital?
Due to the current pandemic, everything is going digital, and most industries seek how they can make use of a digital marketing plan for their business. Similarly, for furniture stores, traditional marketing is not just enough to reach their customers. Therefore, furniture retailers should consider a digital marketing plan for their business.
Marketing digitally is a must to reach the target audience and improve the brand credibility.
Reasons to use a top-notch digital marketing plan for the furniture business.
Selling furniture is not a simple task as same as selling other types of goods and services. In recent years, there has been a growth in online shopping for furniture, especially, during the covid pandemic.
Having a great digital marketing plan would ultimately increase your sales, remain competitive in the furniture industry and reach a large customer base. Of course, a strong digital marketing strategy would never cost you, instead of that it will build your brand credibility.
Here I will discuss some effective digital marketing tips and tricks that a furniture retailer should consider.
Create a desktop and mobile-friendly website that looks stunning as same as your furniture.
If I said your website is the heart of your business, you might wonder how it could be? Yes, it is the key to reaching your audience and finding your brand easily. Focus on creating a user-friendly, attractive both desktop and mobile-friendly website.
Search Engine Optimization (SEO)
Getting your pages to rank higher in search engines such as Google. Use relevant topics, keywords, and links in your content. For example, if someone searches for products related to your website and if your website and webpages have great visibility in search results you are likely to attract your customers.
Search Engine Marketing (SEM)
Search Engine Marketing involves the promotion of websites by increasing the visibility in search engine results pages. This is mostly done by paid advertisements.
Connect to Social Media
Social Media is another most effective and powerful digital advertising and marketing tool that majority of businesses use in the present era. Do not focus on presenting on every platform, just find out channels where your target market is present.
Suppose you are selling trendy, fashionable furniture but you do not post pictures on Instagram. Then you may be missing the millennial market. If you are selling classic furniture, you must consider an online presence on Pinterest and Facebook.
Google My Business
Google is one of the most widely used search engines in the world. This is necessary to promote your products because Google My Business online tool allows you to mark your business on Google maps and the business to be labelled via GPS. This will also allow customers to leave Google reviews.
Affiliate Marketing
Furniture retailers could use this type of marketing to promote their products via a network of third-party sites. This type of marketing is suitable for retailers who are offering strong promotions regularly.
Let’s discuss how the top two furniture brands benefit from digital marketing
IKEA
Augmented Reality
IKEA always uses the latest technological trends to become the top furniture brand in the globe. Augmented reality is a technology that adds digital elements to a live view usually by a camera on a smart device. This has been beneficial for the customers who have only seen the catalogue but cannot imagine how the furniture will look and fit their homes.
Virtual Reality
IKEA’s next trick is to use virtual reality to create a fully computer-generated simulation of an alternate world. This helps customers to try out furniture before purchasing them.
Content marketing
When considering IKEA’s content marketing approach, IKEA is a genius at creating online content that its customers want to watch. For example, IKEA’s Home Tour video series presents fully furnished and decorated rooms with products designed and produced by IKEA showing up their prices. Additionally, they have inspirational Pinterest boards that are the best examples of effective content marketing.
Wayfair
SEO optimization
Recently, Wayfair declared the launch of Athena, a proprietary search engine marketing platform in Europe. It has been the core point around which Wayfair’s search engine marketing success in America has revolved. Eventually, It has resulted in significant revenue growth for the company.
Email Marketing
Let’s take a look into how Wayfair accomplished its email marketing strategy. They collected lots of data on their visitors and personalized each email they sent so when the message reached their inbox, it was customized according to their needs and shopping activity. They mainly focused on their headlines, specifically matching the headlines with the context form.
Example headlines “Wayfair” had been used in email marketing.
“SPOILER! Awesome KIDS BEDROOM SETS inside”
“Did you hear? New KIDS BEDS are in!”
Conclusion
A strong digital marketing strategy always plays a major role in the success of any brand. Such a strategy allows you to promote your products to a larger audience and increase brand credibility.