by Alfredo Treviño
SEM or Search Engine Marketing helps you put your business in a better position in the search engine results pages, like Google, Yahoo, Bing. To mention some examples, all this help is by paying advertisements. This helps the advertisers put paid content in front of customers looking for the product or service they are looking for, so is when the magic happens and with good knowledge on how to do it, you will help grow your business.
SEM should be one of your starting partners, with a good strategy your product or service will appear in the potential clients searches. The importance of SEM in your side, will help you start growing your business, and in the parallel way the SEO will start growing too.
SEO means Search Engine Optimization, different from SEM, SEO do not pay for a spot in the search engine pages, they earn their spot for relevant information and content for the key word that were searching.
Keywords so essential in your strategy
In a SEM strategy the first thing you need is a Keyword list, these will help you target the customers you are looking for your business. Users in their search routin will put words, those words will link to your advertsing.
There are helpful tools to identify which words are better for your ad or your business strategy, for example you can support with Google Keyword Planner or with KWFinder and will make your path easier to advertise.
There are negative keywords too, this do not means that there area negative for you business, having negative keywords in your strategy will help your advertising focus on the search words you really want.
Example: Your business is a restaurant of tacos.
Negative Keywords: Taco Recipes
A SEM platform is where a business can place search ads while users are looking in that search engine, and the ads appear in the searches that are reffered to the strategy keywords.
One of the most popular SEM platform is Google Ads and help companies offer their product or service while customers are looking in the Google platform.
You are wondering how does SEM is measure and how to know if the campaign is working. Here are some metrics to measure performance.
- Ad Impressions: The number of times your ad is shown.
- Number of clicks from your Ad: Number of times your ad is clicked by a consumer.
- Cost-per-click: Cost for every click made by users in the advertising.
In conclusion, SEM is your starting partner that will help you let the customers know you are ready to help them in their needs, focus on your target market and grow your sales, presence, or whatever your strategy is. We recommend the Licensed Search Engine Marketing Professional™ for develop a strong skill in SEM and know how to apply it to your business, clients and make your goals get accomplished.
For more Blogs: https://blog.thedigitalmarketinginstitute.org/
Wordstream, 2020, Search Engine Marketing (SEM): What it is & How to do it right. Recovered on February 14, 2021 from: https://www.wordstream.com/search-engine-marketing
Market Business News, 2020, What is search engine marketing or SEM? Definition and examples. Recovered on February 14, 2021 from: https://marketbusinessnews.com/financial-glossary/search-engine-marketing-sem/