The traffic of online business platforms especially ecommerce platforms, website content creation (blogging websites) and social media presence has increased the need for SEO website optimization.
According to Hubs-pot, SEO optimization helps you to plan your content and build search authority. Search engine optimization shortly known as SEO has become a buzzword in digital marketing world and web development optimization.
SEO enable websites to rank higher for natural organic traffic whenever keywords that are related to the website contents are entered in search engines like Google, Bing, Yahoo or DuckDuckGo.
What is SERP and SEO?
SEO stands for Search Engine Optimization. it is a process of optimizing and improving a website through an on-page and off-page auditing of the website contents. To generate quality natural organic traffic to that website whenever a keyword related to that website is entered in a search engine.
- SEO optimize’s a website’s traffic by developing long and short tail keywords.
- Building linking strategies from other valuable websites and blogs.
- Improving a website metadata, meta description and title tags.
Therefore, SEO organic traffic results are not paid for rather it is as a result of the website optimization to generate high quality search optimization against other related websites. To understand SEO we have to understand what is SERP- search engine result pages.
What is SERP?
When you type a search query on Google, Yahoo, or Bing while searching for an information or a product. The result page the search engine returns after a user submits a search query is called the Search Engine Result Page (SERP).
These search engine results pages (SERPs) usually include paid search ads either as Google Search Ads, Google shopping Ads, Google Video Ads and SEO organic search results.
Example: A search for “Louis Vuitton Men’s ankle shoe” in Google search engine result page.
These Google Ads Search and Google Shopping Ads results are the ‘sponsored’ results, or ‘paid search’ results. These are advertisements by Google, and as the name indicates, that are paid by the owners for these Ads results to show on top of the search page.
This is related to the search query, or keywords that were typed into the search box. The paid search results always rank higher before the organic search results.
The Google paid ads always rank higher than organic traffic ads because they are paid for. Google has to put the paid ads on top of the search result page. The paid ads always have a utm tracking codes that enables these ads to be tracked.
To get the result of the pay-per click on each ads, the conversion metrics for KPI and PPC respectively used are CTR – Click-Through-Rate, CPC- Cost Per Cliock, CPA – Cost Per Acquisition, ROAS- Return on Ads Spent, Bounce Rate, Time on Site and many more others.
This is the ranking of organic traffic ads that are not paid for in a search engine. This ranking depends on the keyword building and each website optimization technicalities.
This is where SEO comes in and it’s important in website optimization. To generate the right quality organic traffic for website ranking, the website has to undergo various SEO best in practice strategies.
3 Types of SEO Auditing to boost site Organic Traffic.
What is SEO Auditing?
SEO auditing is a process of evaluating your website organic (natural) traffic results or web page presence to see how well it is performing on search engines. SEO auditing perrformance comes with different technicalities and functionalities in order to achieve a quality organic traffic.
Types of SEO Auditing.
- On-Page Auditing
- Off-Page Auditing
- Technical Auditing
The on-page SEO audit checks all the metadata descriptions on the website. From the HTML head tags, title tag, image alt-tags, meta description, page formating, and many more.
The page title of a web page is very important to have a descriptions and keýwords that are relatable to the content of the website. This gives search bots enough clues on page content.
The development of keywords are crucial for on-page SEO optimization. Keyword building and research is an important part of web site optimization that cannot be neglected.
The development of right keywords is important for the web page contents rating. Google optimizes organic traffic rating from the keywords website keywords that follows the right Google best practices in keyword building. Keyword building ranges from different types from long-tails and short-tails keywords.
To conduct off-page SEO auditing is to do website competitor analysis, backlinks building and link-building auditing. You can use Screaming Frog, Moz Explorer and RE Ranking to crawl the websites of your competitors to know what titles, keywords, and descriptions they use.
The main importance of content audit is to close that gap that can reduce your website ranking while improving on the search result page.
The most important aspect of SEO off-page audit is looking at all the backlinks your website is generating. Especially, if they are quality backlinks. To understand your backlink, use SEO tools that help you in conducting great SEO backlink audits as mentioned earlier.
Moz returns an analysis of the inbound links it finds, links others have made to your website or web page. This is a quick way to see if those you reached out to for backlinks did link to you.
This is a process of checking all the technical aspects of your website pages. Just like a doctor diagnoses to find any underlying problems that could make the website not generate its purposeful ranking on Google or in any other search engine. Technical SEO auditing ensure that search engine crawlers can crawl and index a website without any problems.
To conduct a technical audit on your website, you have to view the website metadata by digging into the source code of the website. To view a website source code, enter in the URL bar , view-source:(web page address of the website you want to analyze). For example: view-source:amazon.com.
Technical SEO ensure the creation of XML sitemap, find and fix crawl errors and perform mobile friendly performance.
When a business’ website is optimized, potential customers have an easier time finding what they’re looking for. SEO is essential for every type of online presence especially ecommerce wether small businesses or large ecommerce platforms.
The consciousness for custiomerts to find what they are searching for easily online comes with a greater user experience and saves the time of search and comparisons. To read more about SEO optimization and tools to use, read Moz Pro Explorer SEO blog.