Most of the businesses these days know that they should be doing SEO.

Search Engine Optimization can increase your visibility on the Google search result page, but the thing is, does that matter? You have a lot on your plate and want to make sure that every investment you make has a strong return.

SEO is important because it keeps the search results fair. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers.

Table of Content

What is Search Engine Optimization?

SEO means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.

Why is it important?

SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be extremely simple to manipulate the search results.

Search Engine Optimization is important because it keeps the search results fair. Search Engine Optimization reduces the ability to manipulate the search engine results as much as possible so that the sites which deserve are on the top of the search results.

53% of website traffic comes from organic search. The best way to make sure you’re not missing out on those potential site visitors is through ongoing SEO efforts.

SEO is cost-effective. Competitive industries spend large amounts of money on paid website traffic, but if you’re working with a tight budget, SEO is a great way to drive qualified traffic to your site without directly paying for it.

Again, Why should businesses do SEO?

1. SEO provide better User Experience

There are many ways through which you can improve and maximize the user experience. This includes providing the relevant information to the end user like relevant photos or videos to support the text on your website, easy navigation system between the web pages or even a mobile friendly website configuration.

All this leads to a better user experience which results in more clicks, more leads, and higher conversion rates.

Want to know how you can improve the user experience of your website. These are some links where you could find some required information.

• Hubspot Blog
• Think With Google Blog

2. SEO pulls quality traffic

Search Engine Optimization pulls in quality traffic because people are actually searching for the solution of their problems. You don’t have to do a lot of paid advertising to persuade people to buy your goods or services because they are already interested in your products or services or looking for a solution to their problems.

As you know that quality traffic you get are the best customers for your organization. 

These are the links where you can find how to pull more traffic.

• Alexa Blog
• Neil Patel Blog

3. SEO has high conversion rates

Search Engine Optimization has a much higher conversion rate than the paid or outbound marketing activities as the people who search have the need to buy. SEO leads have nearly 15% of conversion rate while the paid or outbound marketing activities have nearly only 2% conversion rate.

Increasing your conversion rate means more profit. Here are some links where you can find the tips to increase conversion rate.

• Crazyegg Blog
• CXL Blog
• Entrepreneur Blog

4. SEO is cost effective

Search engine Optimization is one of the most cost effective marketing strategies because it targets those who are actively looking for the products or services you sell. SEO helps the businesses to save money. 

These are links where you could find how cost effective is Search Engine Optimization.

• Lyfe Marketing Blog 
• Search Engine Land Blog

5. SEO build Brand Credibility

In the eyes of the people, the high rank in the search engine results means that your company is trustworthy. To bring your business in front of the world then you should achieve top placement in the major keywords related to your field.

Everyone wants their organization to become a brand which everyone knows. These are some blogs where you can find how to increase your brand awareness.

• Forbes Blog
• Moz Blog

6. SEO is a Long Term Marketing Strategy

Search Engine Optimization is a long term strategy as it takes time to move up in the ranking and once you reach the top rank then you rarely move down. The only reason you move down in the ranking is because of rising SEO competition or changes in the Google’s Algorithms.

Search Engine Optimization is a long term strategy for every organization as it drives traffic to your website for a long time. Few of the blogs which will help you understand are here.

• WebFx Blog
• Entrepreneur Blog
• Woorank Blog

7. SEO will help people to find your website

The first point of contact of your business with an online audience  is your website. Your website generates leads, qualifies prospects, attracts new audiences, partners or investors. But if people can’t find it then your website is good for nothing.

There is no use of the website if people can’t find your website. When a business starts it is the one of the most faced problems that people can’t find the website of the business. So, here are few blogs which can help you.

• The UK Domain
• Google Search Central

8. SEO is Quantifiable

It’s important to understand the impact of your investment. That’s why it’s a massive benefit of SEO that you can monitor the success of your strategies. With the use of many web analytical tools, it’s easy to measure the performance of your SEO strategies. 

Monitoring the strategies in which you invested is the most important for every business. These are some analytics tools which you can use.

• Google Analytics
• SE Ranking
• Matomo And Many More

Conclusion

Search Engine Optimization is not only important for businesses that compete online but it is a necessary investment for all companies. The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Having an optimized website is the absolute need these days.  Any money spent on this should not be considered a cost but an investment.

Want to Learn Search Engine Optimization – You can learn from our organization.

International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM.

Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing.

Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.

Here you will be able to find the details of the course on Search Engine Optimization provided by International Institute of Digital Marketing.

• Licensed Search Engine Marketing Professional™