Posted on July 1, 2021
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Playing mind games
Why must we play mind games with each other? Is it to manipulate you as well as endlessly make comparisons or to make you feel uncertain and doubt yourself?
Why can’t we just be honest and keep things simple? Furthermore, keeping things simple will allow you to develop a quicker understanding of a brand and, keeping things honest will keep your loyalty to the brand.
Equally important this also applies to b2b marketing.
You don’t want to order a dress online that you planned to wear for a nice occasion and when it arrives you find that it looks nothing like in the picture where the model was wearing it.
Of course, you will be angry and disappointed. You will probably never use that brand again and you will let all your friends know as well.
You might even make a joke of it and put it on Twitter for all the world to see.
What I thought I bought and What I got
In the same way, you will also never consider using a mechanic that was not honest because you may end up with fake car parts. Likewise, you won’t be happy buying any brand online that does not live up to the expectation that it created.
So why not just be honest
To keep branding simple is not as difficult as you think, a minimalist approach to branding is more effective than over-branding.
If you over-brand your consumer is not clear on what you are representing and is often misunderstood. This leads to the consumer losing interest and you losing engagement. https://thedigitalmarketinginstitute.org/
So, get to the point and get the point across. Now that last sentence was exactly what I mean when I say be simple and honest.
5 REASONS WHY YOU WANT TO BE TRUTHFUL
- Telling the truth empowers people around you to change.
- Telling the truth brings your brand of mind.
- Telling the truth is a sign of caring about your customer.
- Telling the truth earns respect.
- Telling the truth creates deeper connections.
5 CONSEQUENCES OF NOT BEING TRUTHFUL
- It is bad for the future of your company
- Deprives consumers of the accurate information they need to make good, well-informed decisions.
- Your customers will end up wasting valuable money on something
- Your customers will not be happy in the long run.
- Your customers will retaliate against you
42% of consumers in a recent study said “I don’t know which companies to trust.”
These are difficult times so let’s get real, enjoy the poem, it’s for free, really, honestly, it’s free.
you have to know,
it’s too good to be true
you must know,
it’s too good to be true—
just in case
you didn’t know
that it’s too good to be
I’m telling you.
By Marie Osgood
By Marie Osgood
Digital Marketing Analyst Intern at the International Institute Of Digital Marketing™. Owner of Origin Travel Pty Ltd a corporate and luxury travel Agency since 2002. Proficient in all aspects of travel management and marketing. Experienced in both retail and leisure markets.