by Eliot Song at International Institute of Digital Marketing ™
Why Social Media Marketing?
Social media marketing is the future of marketing and its free! Most people use social media platforms to share their experiences with others or to spread the word of their business ideas through social media networks.
What are some popular Social Media platforms?
Social media platforms such as Facebook, Instagram, Twitter, and Youtube are some of the most popular and effective social media outlets out there.
Each one of these media platforms target a different kind of audience, therefore you must take into consideration before marketing who you want to see your product or business.
Facebook for Social Media Marketing
Facebook is the most popular social media platform out there. Facebook’s user-friendly environment allows for social media marketing for a target audience of middle-age adults.
Facebook is a place for people to connect through an easy-going friendly environment. People on Facebook are simple and older, therefore marketing shouldn’t be too complex, it should be simple and authentic.
Instagram for Social Media Marketing
Instagram is the second most popular social media platform behind Facebook. Therefore, when using social media marketing you must take into account the audience that you will be addressing before you begin to spread the word of your business.
Instagram consists of a younger crowd ranging from college students to younger adults. Instagram marketing should be creative, high quality pictures with popular hashtags and popular locations.
Twitter for Social Media Marketing
Twitter allows social media marketing to excel at it’s finest by using the web to spread the word of businesses through tweeters of related industries and fields.
Diversify tweets by spreading the word of the business through other tweeters and make sure to acknowledge customers when they tweet about the business. Dialogue and communication is most important when using twitter and spreading your business around the web.
YouTube for Social Media
YouTube is the number one social media platform to spread content through video. Businesses thrive on YouTube when their videos become a hit on the web. Many people can spread the word of a business through the video outlet, it is important to keep in mind people pay more attention to popular videos than tweets or photos.
Conclusion
I hope you have a better understanding of how these platforms can help spread the word of your business through a picture, tweet, or video. Social media marketing is the future of marketing and most of all its free! Spreading the word through different social media platforms is your best bet in having your business grow or stay put. Take into consideration your target audience and what feed back they may have to offer. It could improve your business more than you know if you look in the lens of others.
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International Institute of Digital Marketing ™
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About the author
Eliot Song is a Digital Marketing Analyst at International Institute of Digital Marketing™.