By: Maria Fuca
Did you know that now you can make massive sales with no Stand Shop to display your products? Yes thanks to the Digital Era that we are living now (a period where a shift process occurs from industrial based to an information based economy using computers or other technology devices as medium of communication).
And with that, there is a Marketing process called Digital selling which is an ongoing process of leveraging digital channels to find, engage and connect with prospective buyers. The goal is to build relationships on digital platforms and turn online connections into offline sales conversations.
Here are the 5 steps on how to secure your spot and make your big money moves with Digital selling:
1- Find your Niche
Niche markets tend to be small, and there is only room for so many players. Before you start an online business yourself, research your competitors, the size of the market, and how much of that market might be available to you. If you have no competitors, and demand seems high, your business concept has potential.
2- Find your supplier
Then you will need to decide what type of wholesale supply you want to use to sell your products online as a retailer. Here I have listed the most used ones:
Sell Dropshipped Products
(Dropshipping is an order fulfillment method that does not require a business to keep products in stock. Instead, the store sells the product, and passes on the sales order to a third-party supplier, who then ships the order to the customer.)
Sell Wholesale Products
(Wholesaling or distributing is the sale of goods or merchandise to retailers)
Sell Private Label Products
These are those products manufactured by one company for sale under another company’s brand. Here you can sell under your own brand.
3- Market your Products
Next, after finding your supplier, you will have to perform some marketing in order to sell your products.
Thanks to social media platforms you can now use the free business tools provided for business accounts.
For example, we have Instagram which is a popular social media platform that can serve as a valuable marketing tool for your business. All you need to do is to open a business account and upload quality photos or contents of what your business offers, use correct hashtags, create reels and stories and interact with other users to promote your business.
There are also other ways to market your small businesses online such as Google ad, Facebook, YouTube, Pinterest, blogs and the list goes on.
4- The last step?
I would highly recommend you to complete a Digital Sales training, just to be sure that all the above mentioned steps will be done successfully because the output of them will depend on how much digital marketing knowledge you apply and this will help you to be on top of the game with more skills.
Any advantage you can get over competing businesses is a plus, and selling online gives you many advantages. It helps with your marketing, makes you more accessible to customers, and can instantly help you reach a wider market, it’s definitely all in one business that will help you maximize your sales and make your money using E-commerce. So when are you opening your online shop?
Good Luck! 🙂