What is Social Media Marketing (SMM)
Social media marketing (SMM) is a form of internet marketing that is utilized SSM websites as a marketing tool. The goal of SMM is to produce content where users will share with their social network to help a company increase brand exposure and broaden customer reach.
One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done in two ways: adding social media links to content, such as RSS feeds and sharing buttons, or promoting social media activity by updating statuses or tweets or blog posts.
What does SMM do?
SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. Social media’s interactive parts allow customers to ask questions or voice complaints and feel heard. This aspect of SMM is called social customer relationship management (social CRM).
SMM became more common with the increased popularity of websites such as Twitter, Facebook, MySpace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides the online commenters with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements.
Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed. The blogger’s posts contain no misleading or unsubstantiated statements and otherwise comply with the FTC’s rules concerning unfair or deceptive advertising.
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International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop DMI. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.