Are you struggling to boost your visibility and garner more assistance for your nonprofit organization through social media?
Budget is tight, resources are scarce, time is limited, and teams are small. Similar to your organization situation?
The majority of social media platforms are pay-to-play. It’s not easy to capture the audience without investing in advertising.
I want to help. That’s why I’m sharing this guide with you on how to use social media to increase online presence and garner more funds.
Benefits of social media marketing for Nonprofits
Social media marketing is an effective approach for Nonprofits. Key advantages are:
- Social media substantially boosts reach, in turn, raises awareness
- Postings and creating content on social media are free
- Increase traffic to an organization’s website through links on social media posts
- Social media helps in volunteers recruitment
- Social media drives new donor memberships, keeps existing donor relationships and secures donations
- Social media promotes an organization’s services and mission
Why should nonprofit organizations utilize social media?
According to HubSpot, the main goals of nonprofits’ social media efforts are fundraising, creating brand recognition and sharing news:
More than 3.6 billion people in the world used social media, or at least had an account with one of many platforms, meaning that utilizing social media correctly brings you the opportunity to promote your services and brings you closer to your supporters.
Here’s some actionable tips you’ll need to consider in order to grow donations and awareness on social media:
- Set clear social media goals that align with your organization’s objectives: Are you prioritizing calling for donations over attracting new volunteers?
- Identify your target audience and create marketing personas: Understand what type of content your audience are interested in, and know which platforms they are frequently active on.
- Determine which platforms you’ll be focusing on: if you have tight resources, it might be potential to focus on the platform the majority of your target audience are using.
- Develop your content strategy: Do you know what time frame you want to post? Do you think of how many posts you’ll be scheduling per day/week?
Has this blog highlighted some small tips for you to kick start your nonprofit’s social media strategy?
I and my team – International Institute of Digital Marketing, can’t wait to engage with your content!