If you are reading this, you most likely have a Linkedin profile, but if you don’t, I cannot stress the importance of making yourself visible in the online digital sphere. With over 722 million members, Linkedin is the number one platform to connect with networking professionals. If you are interested in boosting your Linkedin profile views: find out how with these 5 simple steps.
1. Have a professional looking photo
They say a picture is worth a thousand words, and it most certainly is true. The first impression of you is of your profile photo. It is essential to choose a high-quality headshot that portrays you as a professional. As a profile photo is meant to represent you, you should never have anyone else with you in the photograph.
Ensure that you contrast nicely with your background, have a neutral or smiling expression, and face the camera. In doing so, you will automatically stand out in front of millions of Linkedin users.
2. Educational Information
Adding your educational history is a vital criterion for all industries. Whether that is adding your high school diploma, your undergraduate degree, or your post-graduate qualifications. Perhaps you have more than two qualifications? Then add the relevant degree. Among the many benefits of adding your educational history, it will allow individuals from your previous institutions to connect with you and expand your connections and networking reach.
If you have partaken in any vocational learning, certification courses, or workshops. This will help set your profile apart from others and fill out the Licensing and Certifications section. The description section is crucial to highlight your course entrailed. It is how this experience shaped you, the modules you took, and why this prepares you for a job in the industry.
3. Keywords are Key
Simply put, keywords are words and phrases that searchers input into search engines to bring up relevant search results. The exact process is applied to Linkedin and can explain why you are not getting the profile views you want. Perhaps you need to revamp your profile with these critical steps.
Understanding keywords is vital in getting more profile views and allowing recruiters to find you. To see if your profile contains the right keywords, a great start would be to scan the profiles of people in the field of your industry and look at the job description for prerequisite skills.
Once you find common skills, it is essential to incorporate specific keywords that are true to you. If your industry uses industry-based jargon, it is vital to add these keywords to your profile even if you are not well versed in the subject matter. Some recruiter software scans your Linkedin profile for relevant keywords. If your profile does not contain them, they will essentially be invisible to potential employers and lost in the Linkedin digital sphere.
Google searching top keywords is another way you can find relevant keywords to use in your profile. Adding them to the Summary and Experience section is most impactful as it demonstrates how you applied these keywords. You can also add them to all aspects of your profile, such as volunteer work, an internship, or the skill section in any way you can describe how the keyword applies to you.
When adding your work experience, it is essential to add relevant work experience for the job you are applying for. However, if you do not have the relevant experience, you can tailor your work experience to the job description. Ask yourself questions, such as what skills did I acquire from my past jobs? How are these skills transferable to the position I am applying for?
When you commence writing, remember to use the correct tenses. Now, this may seem like common sense, but you will be surprised by the number of Linkedin profiles that make this mistake. If you are talking about your current job, you should be using present tense and past tense for prior work experiences. Provide a short overview of each job and explain your role within the company and the skills and achievements during your role in that field. Use clear and succinct words. If you can provide factual based evidence, such as statistics or facts on how you helped the company grow, it will showcase the impact you made.
5. Support, Strengthen and Solidify
To support your profile, you should have previous employers vouch for your profile skills through endorsements. These will help strengthen your profile skills and show potential employers certified by these individuals. Having others discuss your role in the workplace will allow employers to gain an insight into what it is like to work with you, how others feel about your engagement, and whether you would be suitable for a position within their company. Gaining positive endorsements for Linkedin and references will solidify the things you have added to your CV and, if done correctly, compliment the skills and abilities or transferable skills beneficial in the workplace.
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International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop DMI. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.