If you are passionate about creating videos and sharing your skills or hobbies for people to enjoy or learn from then keep reading this because I will help you to become monetized and create your own brand and business on YouTube.
Firstly, you need to decide on what your channel will be about. You need to decide what you want to talk about in your videos and who you are talking to.
There are two main categories.
So essentially you need to find a niche you want to target. The most popular videos on YouTube can be put into two categories:
- Educational: These are videos that you as a user of YouTube search because you need help with something or you need information about a certain topic. Now if you have a skill that you can share on YouTube this could be a great place to start.
- Entertaining: Secondly, we have entertaining videos. These are videos we watch in order to pass the time or just for a laugh. So if you are creative and funny and want to share your humour with the world then this will be a great strategy for you to pursue.
You can also combine these two by making entertaining and funny videos, but they are still educational.
Now you already did the most important part of creating a YouTube Channel. Deciding on what niche you want to target and if your channel will be mostly educational or entertaining.
Research your competition on YouTube.
Next, you will have to do some research on your competition on YouTube. So essentially people who are creating videos for the same niche.
If you know what other creators in your niche are doing for instance:
- How long are their videos?
- Is it entertaining or educational?
- What topics on their channel are performing well and what is not?
- Are they making use of fast pace editing or longer informational videos?
These are all things you need to be aware of in order to get to know what your niche will be interested in and what is not performing that well.
Be careful not to copy and paste their videos and ideas to your channel. You should still focus on your own creativity and be unique. Find a gap in the market and try to fill that with your content.
Set some goals for your YouTube channel.
It is important to set some goals for your channel and what you want to achieve and in what time frame do you want to achieve it.
This might sound corny but writing down your goals is really helpful to organise your thoughts and create a clear and concise plan to become a successful YouTuber.
Include long term and short term goals in your strategic plan.
- Long term goal: I want to become monetized on YouTube within the first six months of starting my channel
- Short term goal: I want to film, edit and upload a new YouTube video every week. I want to be consistent.
The YouTube algorithm loves consistency. Your channel will perform better if you upload on a set schedule and keep it consistent. Just keep in mind that yes consistency is key, but you shouldn’t swap out quality for consistency. Keep your Videos of great quality.
In my opinion, it is better to upload one amazing video each week rather than uploading three times a week and have your videos be not well thought out and executed.
Make use of KPIs
When you start your own channel, YouTube gives you access to your own YouTube studio. This is an amazing tool to help you keep track of your successes and failures on your channel.
Setting these goals are only one part of your responsibility. For them to actually become a reality you should monitor your channel.
Granted you won’t know what videos are performing well, or what style of editing is generating the most views until you have uploaded a few videos.
So it is your responsibility to go to your YouTube studio and check what is performing and what is not.
- Check who is watching your videos.
- How many returning viewers do you have?
- How many people are liking and commenting on your videos?
- What Kind of video are they more likely to interact with?
- Do they enjoy shorter straight to the point content or longer, more chatty videos?
This will help you track what you should change in future videos and what you can keep doing because it was successful in the past.
Focus on your SEO and Thumbnail.
When you go to upload your videos, spend some time on your headings and thumbnails.
If your video’s heading focuses on the best SEO and keywords for the specific topic it will help your video appear at the top of the search results or on the users recommended page.
Due to the clutter on the internet and how many people are creating businesses or content at the moment, it is vital for you to do the best you can to show up in people’s search results.
Spending time on your SEO is a great way to help the algorithm to show your content when people search because you used the right keywords.
Secondly the thumbnail of your video. I can not stress enough how important it is to make clickable thumbnails. This is the very first thing people see when they search for videos on YouTube.
Think about when you go on YouTube to watch a video. You will never click on a video with a thumbnail that looks below average. the thumbnail sets the tone for the quality of the video.
If a thumbnail is of good quality and stands out it gives the impression that the video will be good because the creator spends time on creating great content.
Your thumbnail should be inviting, colourful, interesting, and straight to the point. It is always a good idea to keep your thumbnails in tune with your brand image and colours.
Your channel’s image should be cohesive and not confusing.
Create a successful Brand and Business.
When you have created a loyal following and audience on YouTube you can create your business. Create a blog and tell your audience about it. Help create traffic to your blog because your followers will be interested in the content and they are loyal to you already.
You can create digital products to sell.
- a cookbook with quick and easy recipes,
- an ebook with a compilation of exercise routines to follow
- templates people can buy and use on their own websites or social media channels.
You can share affiliate links in the description of your videos. This will help people find what they are looking for as well as generate a separate stream of income for you as a creator.
You can take part in sponsorships on your channel. Share with your audience what products you use and why you like them and get a commission from the company. You can also reach out to companies you would like to work with and ask them if they would be interested in a partnership.
YouTube can start out as just a hobby, but if you nurture it your channel can become a great asset in your business career. Remember to dream big.
To-do list for starting a new YouTube channel.
- Decide on your Niche:
Decide on what passion or skill you want to share on youtube and by doing so you will have your channel’s niche.
2. Write down your goals:
- I want to become monetized within the first 6 months of starting my YouTube Channel.
- I want to build a strong brand that people recognise and become loyal to. Within my first eighteen months of being consistent on YouTube.
- I want to start a business where I sell my digital products to my audience. Within my first two years of being on YouTube.
- I want to upload a new video on YouTube every week on the same day at the same time consistently.
- I want to improve the quality of my videos every week. I want to learn and grow with my filming techniques and editing skills.
- I want to make different styles of videos, in the beginning, to give myself the opportunity to see what will work well and what does not work so well.
3. Research your competition:
Get to know your competition and what performs well on their channel and what does not. This way you can see what your niche likes to watch and what they don’t.
4. Improve your skills:
Make sure that your video editing and Canva skills are good. People want to watch great videos and if you are not editing your videos well or creating amazing thumbnails on Canva or another platform of your choosing then your channel won’t perform so well on youtube. In order to give yourself the best chance of success, improve on your own skills.
5. Make good quality videos:
Again, this is important to make sure your channel has the best chance of being successful.
- People do not want to watch bad quality videos. There are a lot of people creating videos on YouTube so if you want to be successful then make sure your video’s lighting is good. If necessary buy studio lights for the best result.
- Buy a microphone, it is important that people can hear you clearly.
- Film your videos in quiet places with minimal background noise.
- Make sure the camera stays still while recording and it is not shaky footage. This can be very annoying to watch.
- Do not repeat yourself 5 times in the video, plan out what you want to say and keep to the script.
6. Focus on SEO:
For your videos to be seen in search results you need to spend time on your SEO and making sure that your headings are created with the most popular keywords at the moment for that specific topic.
7. Create great thumbnails:
Remember the thumbnail is the first thing people see. By creating an interesting and clickable thumbnail is a great way to generate views on your videos. This is important if you want to become monetized on YouTube and create your business.
8. Be Active on your channel:
Consistency is extremely important. You want to create binge-worthy content on your channel. In order for this to happen, you should upload consistently to create enough videos so that people can binge watch and to have new content regularly for people to look forward to.
9. Make use of KPIs:
When you have a few videos on your channel you can go to your YouTube studio and check on the performance of your videos. See what you should keep doing to reach your goals or what you should change and do better. This can help you stay on track to reaching your long term and short term goals.
I hope that your channel will bring you a lot of joy while creating it. If you follow these steps your chances of becoming a successful YouTuber is very high.
Have fun and be the creative person you were born to be. If you are authentic in your delivery of the content in your videos your audience will feel connected to you emotionally and that is what you should strive for.
It is important to remind yourself not to focus all your energy on the YouTube algorithm. Don’t just post content that you solely created because you thought it will generate views.
Get to know your audience and what they love to watch. If you create content you love and your audience is interested in you will automatically perform well.
I am Danelle Geringer and I am a Digital Marketing Analyst at the International Institute of Digital Marketing. I love being creative and making people Laugh.
I enjoy cooking and eating. I love being outdoors and hiking beautiful mountains.