Are you planning to start a Digital Marketing Agency in 2022? But have you wavered and been confused about how to set up and run the agency on an international level?
Start a Digital Marketing agency with zero clients now to grow your client base and services in the next year? This article with a strategic plan will help you gain knowledge about how to start an agency and develop your business plan
You are going to be the future of many businesses and their developments so what should need to do now?
Having a strategic plan is something that startups or small businesses need to have. Strategic planning means developing a firm foundation and organizing the efforts of an organization in a strategic way to achieve its goals.
Nowadays every business whether it’s small or big needs a digital strategy in their business to be successful. Back in the early days, businesses rarely created a digital marketing plan or followed any digital strategy, and those who created mostly focused on traditional Marketing methods or email marketing, websites, or banner ads.
The transition from Traditional Marketing methods to Digital Marketing Methods boomed with the recent pandemic and values the digital mediums provide within the budget.
Moreover, Nowadays Digital Marketing channels have been exponentially growing and you can choose different platforms and methods from content marketing to SEO to PPC or social media marketing or video marketing.
What is your budget, how much should you spend, when you can expect to see results? When you try to choose which Digital Marketing channels would be best for your business, then you become perplexed. This is the reason; why you need a digital marketing plan to strive to succeed in your business.
What is a Digital Marketing Plan?
A Digital Marketing plan is a blueprint in which you write your digital marketing strategies, objectives you want to achieve, and actions you will take to fulfill those strategies and objectives. Moreover, it can include business goals, budgets, timelines, digital channels (that you are going to use), marketing strategies, and more. A Digital Marketing plan is like a Google Map, searching for your location, where you want to go, and it provides you with a certain route to follow. Sometimes hurdles come on your path, and then you can slightly change your route or strategy to get on a smooth path.
In Digital Marketing the act of planning a strategy and implementing them is very important.
• The first step of the plan is to segment, target, and position your targeted audience
• The Targeted audience is the people who you think would be the best fit for the
conversions to happen. Segmentation is the act of grouping customers based on them
similar characteristics determining a customer profile.
• The most important aspect of this strategy is to reach a huge audience with the
targeted characteristics. Through the market analysis and research, the customer data
is segmented and it is also measured to find what the customer wants and needs. This
segmentation is classified with variables such as demographics, interest, geographic
locations, Attitude, and psychographics of the customers.
How to choose the best Digital Marketing Channel for your business?
In this digital era, there are plenty of digital marketing channels available, however not every channel will benefit your business. It depends on your target audience, marketing goals, the budget of your business, industry, and of course competition. For instance, if we talk about B2B businesses, they should have a responsive and active website with a strong social media presence. It applies to your business too. Through a Digital Marketing plan, you can identify what kind of goals you have, which channels you should opt for those business goals to achieve.
Here are some of the components of a Digital Marketing plan:
If you are an SEO novice, let’s take a quick look, at what SEO is all about and how it works. Search Engine Optimization (SEO) is the practice of bringing targeted traffic to your website from the rankings of organic search engines. SEO tools help you to improve the ranking of the website and bring more organic traffic on the search engines for search terms that are particularly related to your business.
- Improve your SEO to get a massive amount of Traffic
If you are looking to lead your market and want to be on the first page of the Google Search Results, you should address two key components:
- Landing page conventions
- Local and International SEO ranking factors.
The best-performing landing pages can be optimized from a local as well as International SEO perspective, however, they also work well for lead generation. Here is a table that Neil Patel, (creator of Ubersuggest, British Entrepreneur, Marketer, Author) described on one of his blogs.
Here’s a look at what the top-ranking websites have in common, plus some stats to help drive it home.
|Keywords in their H1
|Listings with a call to action
|Listings with trust symbols
|Listings with a testimonial
|Listings with a GoogleMap
|Listings with a photo of staff/building/service
What a well-optimized landing page should have include:
- If you have a physical store, then the exact location includes a pin.
- Opening hours of your store and specifically include special hours for holidays.
- Include each information like name, address, phone number of your store
- You can also include photos of your store tagged with the products and services that you are offering.
- Your Web Page should be fully optimized
Through a fully optimized website, you can easily engage visitors, acquire traffic and then convert your lead into prospects or buyers. Let’s investigate what factors need to be considered to optimize your website.
Always try to add keywords to the start of the title as it draws more weight with Google. Add modifiers like ‘Buy’, ‘Guide’ ‘Online’, ‘Review’, and ‘Cheap’ because it increases visibility for long tail keywords.
- Headline should be short and sweet (maximum 6 Words)
- Headline with number is always a winner
- Include adjectives like Exclusive, Special, Easy in your headline
- Make sure your content should match with your headline.
- Include Keyword in the heading:
Always include your keyword in your heading and first paragraph of your article or blog if you have.
- Internal Links
Use Keyword driven internal links to add relevance to other articles that back up the content for your readers and show the importance to Google.
Ensure you use external links to build trust between you and your reader as well as the search engines.
Keep your URLs short and add medium tail Keywords within 3 – 5 words of the length.
- Make sure your anchor text is natural – the idea is the link should be super relevant
- Link deep within your site to pages that need a boost Aim for around 3 to 4 internal links per 1500 words.
- External Links
Ensure you use external links to build trust between you and your reader as well as the search engines.
Hints & Tricks:
- Consider the trustworthiness of the linking domain
- The popularity of the linking page
- The relevancy of the content between the source page and the target page
Ensure you follow these concepts …
- Use short sentences of 3- 4 lines
- Write in an active voice
- Use images every 75-100 words
- Pick images that support content
- Include call to actions
- Consider the dimensions for social channels
Some other points to remember
- Images – Utilizing Alt Tags will help make your site more accessible as well as increase your site’s relevance.
- Subheadings – Utilize H1, H2 and H3 headings to separate important content and to make certain content stand out.
- Call to Action (CTA) creates a CTA.
- Lists & Quotes – This gives the reader content that is easily scannable.
Ensure you follow these concepts …
- Add a video to help increase time on site as users love videos.
- Why utilize video?
Videos help engagement – user’s sessions will be longer.
Videos are becoming ever more popular on websites.
- Google owns YouTube- when Google finds that you have a YouTube account, you will start to rank higher.
- Sharing stories builds trust – this will bring repeat users to your website.
Social Media Strategy
Building Social Media Marketing Strategy for 2022
Creating a strong brand is all about persuading what customers think about your product and services. Social Media can be a powerful tool for shaping your brand image for your target audience.
Reach out to Social Media Influencers:
Influencer marketing nowadays is a powerful way to promote your brand and to shape your brand voice. Influencers gain popularity through the tremendous rise of social media channels and reaching out to influencers means developing credibility and raising awareness for your brand or company.
- Reach out to relevant influencers who want to be part of your community or brand.
- Regularly share short videos content on social media platforms like Facebook, Instagram, Linkedin, Tiktok
- Follow ongoing Trends on social media and try to make them your own.
- Look for alternative ways to re-engage your audience.
Customers will expect to buy your products directly on social media
Increasing consumption of social media along with stay-at-home mandates created the perfect conditions for a social shopping explosion. According to published reports, it has been observed that more than 75% of shoppers are already using social media to discover new brands research products, reading testimonials to gain insights about the product.
After launching the product, nowadays brands are also including short live videos on their social media channel to know more about the product features, its usage to meet the rising demand of the customers.
Let’s Get Deep into our Strategy plan
Basically, Digital Marketing plans are based on the unique goals and objectives of each company, what they are selling or servicing, where your business is located, and what are activities required to get good results.
What kind of frameworks can be followed to support the strategic plan?
The basic goals of any digital agency would be –
- Have More Sales Meetings: have more conversations with target buyers starting to look for a solution.
- Create a larger sales pipeline: advance the sale by converting more conversations into sales opportunities.
- And close more deals faster: help prospective customers quickly overcome objections and make a buying decision.
The great advantage digital marketing gives you is the metrics and accountability standards for your goals, So you will have a clear vision of what performance you have and it can be used to accomplish the goals with a strong focus on digital content.
The content is used for marketing to increase the brand awareness and engagement between the audience and sales to build relationships that guide the buyer’s decision-making process resulting in net new customers.
With all these digital presence and data available for analysis swot analysis of your business model will give you all the problems, solutions
Requirements for Successful Implementation
A plan is just as great as your ability to execute it. There are three necessities for effective execution:
A solid establishment: For instance, you can’t do social media marketing if you don’t have social media profiles, and you can’t send emails if you have a bad list.
Ensure you have all that you really want to set up to finish the work proficiently and productively.
Skilled People: One individual can’t do everything. especially with a digital agency, where multiple services are handled and you do a lot of services to different businesses It would be troublesome – on the off chance that certainly feasible – to find someone that excels in everything: data analysis, strategic planning, project management, content writing, SEO, graphic design, email marketing, database administration, sales, and website design, development, and coding. Ensure you have learned, skilled people, to fill those jobs.
Money and Time: The arrangement requires innovation, assets, and individuals to finish the work. Everything costs money and takes time – is it worth the effort? I won’t exhaust you with the ROI equation at the present time, yet regardless of anything else, it’s arithmetic. What amount do you have to offer to make a beneficial profit from your venture?
The easiest way to get everyone involved is through blogs and social media, reduce marketing costs and create better customer experience at the same time
Create as many blogs as possible, write about the entire customer experience, success stories, strategy plans for different business types, become trusted industry thought leaders, and have a steady flow of information from multiple points of view.
Create an organization-wide social media strategy, clearly defined roles, responsibilities, policies, and expectations. You know what they say: Many hands make light work.
Your digital presence is very important and it is becoming mandatory for businesses nowadays. It’s more like the presence of a physical store/office. It’s a place where customers will “walk in” and learn about you and see what you have to offer. It’s the first place most of your customers will find you. And if you don’t have a physical place to visit, it’s the ONLY place people will find you! That’s why it’s so important to invest in a digital presence that is easy to find, informative, useful, and simple to use.
That said, it can be challenging to know how to invest in your digital marketing. There are so many things you could do; it can be overwhelming. To create a realistic digital marketing plan and budget, take a step back to look at what you have done in the past, what’s working and not working, and look for opportunities for growth. Good data and analysis and growth in all digital space will help ensure you spend money in areas that get the highest return on investment for your organization.