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International Institute Of Digital Marketing™

Strategy Plan – for a Successful Senior Activity Center

Posted on April 3, 2022
Active Aging, Senior exercise
interest group

Strategy Plan

1. Market research

Get to know our target audience. Research competitor’s website to understand the trend and know what activities interest members.

2. Create a Webpage

Google My Business is a free website that gives you insightful information for potential customers on your business.

It is an easy and valuable tool to utilize when starting a business. It enables interaction with customers as they can leave reviews and messages for your business.  

Google My Business provides you with a location map that allows clients to locate your business easily.

3. Establish your Brand

Creating a social media presence is a form of brand recognition. It is the quickest way people can identify the business and who you are. Create an Instagram and a facebook page to start given that they have grown to be a form of commercial platforms and usage. 

4. Promote your  unique selling point.

Highlight interesting events or activities at the activity center. Post endorsements from members.

5. Regular update with good content

Regularly update your post with interesting videos and new programs to  engage your audience .

6. Promote activity center using Google Ads or influencer endorsement

Enhance your digital foot print with influencer endorsement or Google Ads.

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