Do you want to know how you can develop websites for smaller businesses?. A small business website can make a brand look legitimate, serious and credible. Without it, a business could fail.
Here are 7 reasons why your website needs to be developed:
- helps to builds your marketing campaign
- improved promotion of your product and brand
- maintains connection with previous customers and creates a space to connect with new customers
- improves business competitiveness with bigger brands
- control over your online presence
- it’s affordable and easy!
Goals and Objectives
Short-term Goals
Short-term goals are what you want to achieve in the near future. Depending on how you’ve done your research, you can more-or-less tell when you will be able to reach these goals. Reaching out to small, local businesses with no website and introducing your services to them should be your first objective. Moreover, if your services and work are satisfactory, this will result in a positive image for your business. Positive reviews and recommendations should then be a part of your short-term goals for this type of business.
Long-term Goals
Your goals in the long run should be just as realistic as they were for your short-term goals. However, as you progress and anticipate what your progression will accomplish for your business, you can start to formulate some long-term goals. Thus, one of them should be having your business being approached by other businesses for your services and products. This would mean that your business has gained popularity and is being sought after.
Key Performance Indicators (KPIs)
KPIs are what you’ll use to analyze the success or failure of your plan. The indicators are as follows:
- visitors
- pages per visit
- new leads per day
- return on investment
- click-through rate on paid investments
These indicators can be monitored via various analytical business tools, such as Google Analytics, making it easier to make adjustments and advancements where needed.
Understanding and Defining Audience
With regards to your audience, you need to pay careful attention to the following:
- who are your customers?
- the size of your market
- where can you find your customers?
- what is needed to attract your customers’ attention?
Who are your customers?
The obvious answer, as stated previously, would be owners of small businesses. They will come to you seeking your services and products in order to grow their own business.
The size of your market
“28% of small businesses don’t have a website, according to new survey data.” as stated in the following article: https://prn.to/3iyY6W6. Therefore, with enough research, you will be able to find a sizeable market with a sufficient amount of customers.
Where can you find your customers?
Doing research via Google searches, filtering through Google Maps, or even reaching out to small, local businesses that you are aware of is a good start. You’ll most likely find a customer not too far away from your home base. Just keep searching!
What is needed to attract your customer’s attention?
For starters, seeing that your business is to develop websites for other small business, you should have your own. By doing so, you create a platform where the public, and potential customers, have the ability to engage with your brand and become familiar with it. Another way to attract customers is by spreading your brand across multiple platforms. There are billions of people connected to multiple social media and networking platforms. Don’t doubt that you’ll grab someone’s attention this way.
Conclusion
Well, now you should be well on your way to setting up and growing your website development business. This is not a 100% success rate strategy or a manual for perfection. It is simply a guide and it will hopefully help you along your journey.
Authors
Teegan Whittle
www.linkedin.com/in/teeganwhittle
Cameron Fisher www.linkedin.com/in/cameron-fisher-bb069b207