5 TIPS FOR ORGANIC MARKETING
Introduction: 40% of the South African population has access to the internet, and they are very active on social media. That is 22,89 million people who have access to the internet, potential clients that you could reach. With such high numbers, it means one’s business can thrive and grow with high-quality content. Therefore, organic marketing can thrive successfully and put your business in a position to be seen and gain visibility.
Definition of Organic Marketing- Organic Marketing is the act of promoting and creating brand awareness through natural and value-based tactics to create traffic to your websites or social media platforms of your business to increase clients and brand visibility.
5 Tips Of Organic Marketing
1. Daily Postings
Daily postings are part and parcel of successful organic marketing. You have to post each and every day for successful outcomes. You have to bear in mind that this won’t bring clients instantly, you have to give it at least a 6 months time frame before you can see major results.
It is essential to be persistent because people on social media do not know you personally. Hence, you constantly have to put yourself up on their social media spaces for them to be familiar with your brand.
When you are posting daily you have to consider the time that you are posting your content because as much as you are posting content, you are posting it with a clear goal and vision. The goal is for people to see it and hopefully get more people clicking your website but the ultimate vision is seeing people seeing your brand getting used to it and purchasing your products or services.
The most effective times people are most active on social media are from 8AM to 2PM. You can also include a slot for 5PM as more people are at home/ going home and going through their phones. You can schedule your posts beforehand for easier management of different apps. The best one is Hootsuite because it is user friendly and works faster.
3. Content Creation
Content creation is the most important element because it is going to break or make your brand. It is the element that creates a relationship between you and your clients. You are going to engage with different people from different parts of the world, with your competitors even so having unique content so that you stand out is very crucial to how your brand will be perceived and its growth.
The Internet gives you the ability to compete globally, so you are not limited to people you can reach. Therefore, you have to invest in great content or learn through short courses on producing high-quality content. You can enhance your skills and become a content creation master through our digital marketing courses.
Eye-catching graphics are very important because this is how the clients will remember your brand. The colors that you use on your brand and designs will always be associated with your brand. Remember that graphics are very powerful because as we constantly see them and be familiar with them, we are then able to remember your products/ services each time we need this particular product/service.
Graphics make the client see what you are offering and exactly what the client will be buying. So it will always be in the best interest of your business to create truthful graphics and not those that are misleading. Honesty and loyalty go a long way in business.
As much as it is important to post your products, it is important to engage with your clients. Clients love engaging with businesses as they create an environment whereby clients can express their concerns or satisfaction easily. It also helps clients ask questions. through engagements, you are able to establish the relationship between you and your clients.
Happy clients, it means you will get good reviews that you did not even ask for, but because you are engaging with your clients, they will be able to write or comment on social media and social media through word of mouth. Then you will be able to reach people out of your target market.
Conclusion: As much as organic marketing is free, you really need to put in the work and work hard to enhance and upskill. Organic Marketing is easily accessible and it can be a great way to market and grow your business affordably. Organic Marketing is the gift that keeps on giving because the information that you put out there is going to be out there forever. You get the opportunity to interact with people from all over the world, you are not limited. There are amazing courses that you can do to learn more about this topic on our website for a better understanding and application of organic marketing.
Written by Petunia Makhubalo, 27/03/2021