What to expect when you finally decide to take your brand to social media By Minenhle Khumalo Moving your brand to the digital space can feel a lot like being unexpectedly assigned into a group for a high school project. It’s confusing, uncomfortable, nerve-wracking, and even a little weird. Hello, flashbacks! Psychological Researcher Bruce Tuckman…
Tag: brand
Strengthen Your Image in the Eyes of Your Audience
Written by Lizelle Grobbelaar Have you ever heard or been in an argument where people try to explain which brand is better, an iPhone or Samsung? Xbox or PlayStation? Both sides believe that their choice is the better one. Their opinions are based on their experience with the brand. Positive experiences can lead to trust,…