The cosmetics industry can be dated as far back as 4000 BC when Egyptians used kohl to create dramatic eyes. Today the cosmetic industry – which now includes make-up, perfumes, skincare and a few other product lines – is a multi-billion dollar(US) industry and growing. Not much is different in the Italian economy. In 2019…
Tag: cosmetic industry
Cosmetics Business Digital Marketing Plan
In recent times, the cosmetics industry is on the rise as many individuals have time on their hands to start mastering the craft of makeup. Now of course, makeup should be applied in whichever way makes one feel confident and good about themselves as it can express both inner and outer beauty, but no doubt…

A MARKETING PLAN TO GIVE YOUR BEAUTY SHOP A NEW LOOK
COVID-19 and social-distancing challenges us in finding everyday activities to keep ourselves occupied. Morning and nighttime routines, skin care regimens, and out of the box makeup looks flourish on social media as people began to take the time to take care of themselves again. These videos and regimens keep us occupied during a hard time…

Beauty; how to re-think the beauty trend after the Pandemic?
Beauty; how to re-think the beauty trend after the Pandemic?