We live in a society that is majorly influenced by the digital world and digital transformation is therefore a marketing strategy of great importance for businesses. Having a business that lacks internet presence means that you are missing out on valuable customer interaction. This resulting in a losing battle against your businesses competitors. What is…
Tag: digital transformation
The New Marketing Standard – Career in Digital Marketing
Digital Marketing is doubtlessly one of the most in-demand jobs worldwide. As the pandemic peaks in early 2020, the world has swiftly shifted its way of living where everyone adjusted and moved everything to their home, specifically businesses. Online Advertising has then projected its growth as companies divert their attention. Businesses invested more in digital…
How Digital Marketing Challenges Traditional?
By Sravya Malineni Don’t you think this is that one question that could answer a lot of other questions? We’ve all had so many thoughts when it comes to Digital Marketing and also saw how it’s on its way to be the next big thing. Many ask if Digital Marketing would replace traditional; whether the…
Digital Marketing Strategy for Car Rental Companies
The Car Rental Business market has the potential to grow extensively in the next few years, some of the main reasons are the global economic crises, rising fuel prices, growing traffic and maintenance expenses. Due to the growth of car rental/leasing, people are starting to realize that owning a car is no longer necessary. The…
Digital Marketing Plan for Authors/Writers
Basic tools to use to be a successful author/writer (author Kgothatso Mampye) History of Publishing Although most authors/writers have been using a well-known method of typing and publishing a book that readers can purchase inside the book store the traditional way of buying a book inside the store is slowly fading away to the…
10 Best Branding Strategies
When we talk about branding strategy, we must realize that this concept is not just about the image of a business such as a logo or website, the real brand strategy is much more than that. Are lots of ways to position your brand, you just need to choose the strategy according to your business…
Digital Marketing Strategy for Fitness Centers
Digital marketing Strategy for Fitness Centers A health club can be defined as a service facility designed to provide specialist equipment for physical health exercises. In certain cases, women are given special consideration, providing women only with fitness clubs, where all the staff, including coaches, are women, and they are both male and female. The…
Why are Luxury Brands Beginning To Invest In Digital retailing?
Digitize or Die: Traditional luxury brands are finally transitioning into the digital side of the business whilst remaining cautious in selling online on their own eCommerce platforms.
IT Industry: COVID-19 Repercussions on the Industry
How has the IT Industry changed after the COVID-19 hit in 2020? The IT Industry is without a doubt a huge part of people’s both professional and private lives. Economies, jobs, and personal lives are becoming more digital, more connected, and more automated. The information technology industry, consists of companies that produce software and hardware,…
Digital Marketing For Bakery: Key To A Successful Business
PANDEMIC EFFECT In 2021 every business needs an online presence. If your business is not active on social media, you miss out on a large customer base. According to a Cornell University study, 59% of chain restaurants and 79 % of independent restaurants use social media. After the impact of Covid-19, the use of social…